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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 2	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 3	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 4	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 5	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 6	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 7	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q235-Q240):

NEW QUESTION # 235
What is required when sending a Marketing Cloud Account Engagement email from an assigned user?

A. There must also be a general or specific user as a sender.
B. All prospects on the recipient list must be assigned to a user.
C. The assigned user must be connected through user sync.
D. The email must also contain assigned user merge fields.

Answer: A

NEW QUESTION # 236
How many Social Posting Connectors is it possible to create

A. Many but only one type
B. One each type
C. You can create as many Social Posting connectors as you want
D. You can't use any Social Posting connector

Answer: C

NEW QUESTION # 237
Which are true about Custom Objects in Marketing Cloud Account Engagement

A. You can create and sync a custom object from anything that is linked to a contact, lead, or account in your CRM
B. You can create and sync a custom object from anything that is linked lead and contact, but can't be linked to account due to high risk of errors
C. You can create and sync a custom object from any object in Salesforce
D. You can create and sync a custom object from anything that is linked to a contact, lead and account in your CRM at the same time

Answer: A

NEW QUESTION # 238
Select all available User Email Preferences

A. Send an email when a prospect is assigned
B. Send weekly search marketing email (sent on Mondays)
C. Send daily visitor activity emails
D. Send daily visitor assignment emails
E. Send weekly search marketing email (sent on Fridays)
F. Send daily prospect assignment emails
G. Send daily prospect activity emails (for my prospects)
H. Send monthly inactive automations report email
I. Send starred prospect activity alerts
J. Send weekly inactive automations report email
K. Send daily prospect activity emails (for all prospects)

Answer: A,B,C,F,G,H,I,K

NEW QUESTION # 239
LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.
Why would this happen?

A. The prospects were set to "false" for opted out and set to "true" for do not email.
B. The prospects were on a suppression list used on the operational list email send.
C. The prospects are opted out of the list used on the operational list email send.
D. The prospects were set to "true" for opted out and set to "false" for do not email.

Answer: A

NEW QUESTION # 240
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