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| Section | Objectives |
|---|---|
| Topic 1: Data Quality Assessment | - Data Quality Metrics and KPIs - Data Profiling Techniques |
| Topic 2: Data Quality Improvement | - Root Cause Analysis - Data Cleansing Methods |
| Topic 3: Data Quality Fundamentals | - Definition of Data Quality - Data Quality Dimensions (Accuracy, Completeness, Consistency, Timeliness, Validity, Uniqueness) |
| Topic 4: Data Quality Operations | - Monitoring and Reporting - Data Quality Tools and Technologies |
| Topic 5: Data Quality Management | - Roles and Responsibilities (Data Stewardship) - Data Quality Governance |
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NEW QUESTION # 77
Three source systems provide different telephone numbers for the same customer. An MDM hub selects one number according to approved source-priority rules. This is an example of:
Answer: C
Explanation:
The process is Survivorship. In Master Data Management, survivorship determines which value should become the preferred or authoritative representation when multiple source records contain conflicting values for the same attribute.
Rules may prioritize particular systems, use recency, trust scores, verification status, completeness, or combinations of factors. For example, a verified customer-service update might outrank an older marketing- system telephone number.
Survivorship occurs after or in conjunction with matching and entity resolution. The organization first determines that records from different sources represent the same real-world customer and then determines which attribute values should populate the mastered representation.
The process requires governance because the "best" value is a business decision, not merely a technical one.
Data Stewards should approve the rules, and metadata should record source priority, rule logic, and lineage.
DAMA's framework positions Reference and Master Data Management as the discipline responsible for ensuring consistent core entities across the organization.
Reference Topics: DAMA-DMBOK2 Chapter 10 - Master Data Management; Matching; Survivorship; Authoritative Values; Chapter 13 - Consistency and Accuracy.
NEW QUESTION # 78
A customer is shown as "Active" in the CRM but "Closed" in the billing system at the same point in time.
Both systems use the same customer identifier. Which Data Quality dimension is primarily affected?
Answer: D
Explanation:
The primary dimension affected is Consistency. Consistency evaluates whether equivalent information agrees across datasets, systems, representations, or related attributes when business rules require agreement.
The same customer identifier is represented with conflicting lifecycle statuses at the same time. Each value might individually satisfy its local datatype and permitted-value rules, so both could be valid in isolation.
However, unless a legitimate business rule explains the difference, the two representations are inconsistent.
Resolving the issue requires more than choosing one value arbitrarily. The organization must establish the authoritative source for customer status, understand whether the systems apply different definitions of
"Active" and "Closed," examine synchronization timing, and trace transformation or integration logic.
Metadata should document the business meaning and source authority, while lineage should reveal how status information is propagated.
Master Data Management may also be relevant where customer-state information is shared across multiple operational systems. Governance must determine ownership and conflict-resolution rules.
DAMA's revised Chapter 13 identifies Consistency among the standardized Data Quality dimensions and explicitly strengthens its relationship with Metadata, Reference/Master Data, and Data Integration.
Reference Topics: DAMA-DMBOK2 Chapter 13 - Consistency; Authoritative Sources; Metadata Management; Master Data Management; Data Integration.
NEW QUESTION # 79
Project costs will increase faster by adding to the data model than adding to the process model because:
Answer: A
Explanation:
Each additional data item creates obligations across multiple lifecycle processes, which is why option D is the most complete answer. DAMA-DMBOK2 treats data as an asset that must be managed throughout an interconnected lifecycle rather than merely stored in a database. Activities include creation or acquisition, validation, integration, transformation, storage, maintenance, access, use, protection, retention, archiving, and disposal.
Consequently, introducing another meaningful data element may require changes to data models, metadata repositories, interfaces, mappings, business rules, validation controls, security classifications, quality measurements, lineage documentation, reporting logic, retention rules, and stewardship responsibilities. The cost is therefore cumulative across several management processes.
Option A identifies only migration. Option B reduces the impact to storage, which is usually a minor component. Option C applies only where a warehouse is involved. Option E identifies one legitimate consideration-security-but security is only one part of the complete management obligation.
The Data Quality implication is substantial. Every additional Critical Data Element may require explicit definitions of validity, completeness, accuracy, timeliness, and consistency, together with monitoring and issue-management procedures. This demonstrates why organizations should avoid collecting data indiscriminately and should manage data according to genuine business value and requirements.
Reference Topics: DAMA-DMBOK2 Chapter 1 - Data Lifecycle; Data as an Asset; Chapter 5 - Data Modeling; Chapter 13 - Data Quality Requirements and Monitoring.
NEW QUESTION # 80
A search engine database is populated by a web crawler or spider software that usually processes as:
Answer: D
Explanation:
Web-scale search-engine repositories commonly operate according to BASE: Basically Available, Soft State, Eventually Consistent. BASE is associated with distributed and many NoSQL data architectures where availability, horizontal scalability, and tolerance of distributed processing are prioritized over the immediate transactional consistency expected from traditional ACID systems.
A web crawler collects and indexes content continuously across very large distributed environments. Different nodes or indexes may temporarily contain slightly different versions of information while updates propagate.
The design is acceptable because the system is expected to converge toward consistency rather than guarantee that every replica reflects the identical state at every instant. DAMA-aligned material explicitly contrasts BASE with traditional ACID approaches for large-scale distributed data processing.
ACID-Atomicity, Consistency, Isolation, Durability-is generally associated with transaction-oriented relational systems where individual transactions require strict integrity guarantees. Search indexing has different workload characteristics and can tolerate temporary inconsistency.
The Data Quality implication is that "consistency" must be evaluated according to architectural context.
Temporary divergence can be expected behavior in an eventually consistent platform rather than evidence of a defect, provided convergence occurs within acceptable business thresholds.
Reference Topics: DAMA-DMBOK2 - Data Storage and Operations; Distributed Databases; NoSQL; ACID versus BASE; Availability; Consistency.
NEW QUESTION # 81
Periodic archiving of transaction data from a production CRM system is critical for:
Answer: E
Explanation:
Periodic archiving is critical for maintaining database performance. As a production CRM accumulates historical transactions, active tables and indexes can become increasingly large. This increases storage consumption, backup duration, index-maintenance overhead, and the quantity of data that database engines must process during operational queries.
DAMA-DMBOK2 treats archiving as an important Data Storage and Operations activity. Historical information that remains subject to retention requirements but is no longer frequently needed for operational processing can be moved to suitable archival storage. DAMA-aligned guidance for this scenario specifically links periodic transaction archiving with maintaining production database performance.
Archiving is not the same as arbitrary deletion. Retention policies, legal obligations, recovery requirements, auditability, and business value determine how long data must remain accessible and where it should be stored. The archive must also be recoverable and appropriately secured.
Data Quality implications include maintaining integrity and traceability during migration to the archive.
Records should remain complete, relationships should be preserved, and metadata should indicate retention status and archival location.
Providing reporting sources or managing deleted customers may be secondary considerations, but neither is the principal purpose described in the question.
Reference Topics: DAMA-DMBOK2 Chapter 6 - Data Storage and Operations; Archiving; Database Performance; Retention; Chapter 13 - Integrity and Historical Data.
NEW QUESTION # 82
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