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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Account Engagement Consultant
Exam Number:	Marketing-Cloud-Account-Engagement-Consultant
Certificate Validity Period:	2 years
Related Certifications:	Salesforce Certified Marketing Cloud Account Engagement Administrator
Exam Format:	Multiple-select, Multiple-choice, Scenario-based
Real Exam Qty:	60-65
Available Languages:	English
Exam Price:	200 USD
Exam Duration:	105 minutes
Passing Score:	67%
Recommended Training:	Salesforce Trailhead Preparation Trailmix
Exam Registration:	Trailhead Academy
Sample Questions:	Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions
Exam Way:	Online proctored or onsite at authorized testing centers
Pre Condition:	Must hold Salesforce Certified Marketing Cloud Account Engagement Administrator certification
Official Syllabus URL:	https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 2	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 3	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 4	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 5	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 6	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q224-Q229):

NEW QUESTION # 224
When integrating Marketing Cloud Account Engagement Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2

A. Campaign or Opportunity record added as a Related Object to the Salesforce custom object
B. Salesforce Connector User has 'Read' permission to the custom object
C. Lead, Contact or Account record added as a Related Object to the Salesforce custom object
D. Customized 'Display in Table' values when configuring fields

Answer: B,C

NEW QUESTION # 225
LenoxSoft's marketing manager needs to determine the number of submissions that have come through a form on a Marketing Cloud Account Engagement landing page. Which two places could this information be found?
Choose 2 answers

A. The total submissions reflected on the landing page report in Marketing Cloud Account Engagement.
B. The total submissions reflected on the form report in Marketing Cloud Account Engagement.
C. The Engagement Dashboard in B2B Marketing Analytics.
D. The sum of total conversions from the form and landing page reports.

Answer: A,C

NEW QUESTION # 226
Select three available Marketing Cloud Account Engagement Editions

A. Marketing Cloud Account Engagement Plus
B. Marketing Cloud Account Engagement Advanced
C. Marketing Cloud Account Engagement Standard
D. Marketing Cloud Account Engagement Growth
E. Marketing Cloud Account Engagement Professional
F. Marketing Cloud Account Engagement Ultimate

Answer: A,B,D

NEW QUESTION # 227
LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Marketing Cloud Account Engagement immediately. What is the correct way to handle this?

A. Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.
B. Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.
C. Recommend that it is okay to send to purchased lists in Marketing Cloud Account Engagement.
D. Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Marketing Cloud Account Engagement.

Answer: D

NEW QUESTION # 228
What is possible with a trigger in engagement program? [Choose two answers]

A. File open
B. Email link click
C. Specific email link click
D. Form handler error

Answer: A

NEW QUESTION # 229
......

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