試験の準備方法-検証するMC-202日本語版と英語版試験-ハイパスレートのMC-202試験解説問題

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Salesforce MC-202 Exam Syllabus Topics:

Section	Weight	Objectives
Email Marketing Best Practices	10%	- Subscriber acquisition and retention - Evaluate deliverability factors - Design effective emails and programs
Insights and Analytics	14%	- Create and configure reports - Leverage analytics and Einstein features - Analyze campaign performance
Content Creation and Delivery	24%	- Create and customize email content - Configure send settings - Select appropriate tools for sending - Manage and organize campaign content
Subscriber and Data Management	26%	- Configure segmentation tools - Design and configure Data Extensions - Troubleshoot send and data issues - Import and manage subscriber data
Marketing Automation	26%	- Recommend automation solutions - Build solutions in Journey Builder - Build solutions in Automation Studio

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Salesforce Certified Marketing Cloud Email Specialist 認定 MC-202 試験問題 (Q52-Q57):

質問 # 52
Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

A. Create one Entry Source for each messaging channel.
B. Send both email and SMS to ensure subscribers get NTO's messages.
C. Ensure preferred channel is available in subscriber data.

正解：A

解説：
To honor the opt-in communication method for subscribers in NTO's welcome series, it is recommended to create one Entry Source for each messaging channelin Journey Builder. This approach ensures that subscribers receive communications via their preferred channel, whether it be email or SMS. By configuring separate entry sources, the welcome series can deliver messages that align with the opt-in preferences of each subscriber, enhancing the personalization and effectiveness of the communication.
Reference:Salesforce Marketing Cloud Documentation - Journey BuilderEntry Sources

質問 # 53
Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its newNTO outlet store. The campaign will need to send upto three emails but stop sending to each specificsubscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.
Which Journey Builder component addresses the two requirements of this campaign?

A. Exits
B. Goals
C. Decision Splits

正解：B

解説：
Reference:Salesforce Documentation - Journey Builder Goals

質問 # 54
A marketing manager wants to see how the cross-channel customer population has changed over the last 6 months.
Which report should be run to provide this Information?

A. Audience Engagement Over Time
B. Contacts Count
C. Contacts Analytics

正解：C

解説：
Contacts Analytics provides insights into the changes in the customer population over time, including metrics on new contacts, unsubscribes, and other population dynamics. This report allows marketers to track and analyze how their cross-channel customer base evolves, making it suitable for the marketing manager's needs.
Salesforce Marketing Cloud documentation includes detailed information on generating and interpreting Contacts Analytics reports.

質問 # 55
Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.
Which object should be used?

A. Exclusion Lists
B. Suppression Lists
C. Publication List

正解：C

解説：
Reference: Salesforce Marketing Cloud Documentation on Publication Lists and Subscription Centers

質問 # 56
Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases.
NTO would like to send out a thank you email the first time they Show up in the file drop.
How should Journey Builder be configured to meet this requirement?

A. Configure Journey Settings to 'allow no re-entry.
B. Configure Journey Entry Event to 'allow no re-entry.'
C. Configure Journey Email Send to dedupe on email address.

正解：B

解説：
Reference: Salesforce Marketing Cloud Documentation on Journey Builder Entry Event Settings

質問 # 57
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