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| Section | Objectives |
|---|---|
| Topic 1: Intangible Deliverables | - Communication and visioning
|
| Topic 2: Value Design | - Strategic direction
|
| Topic 3: Tools and Artifacts | - Salesforce platform capabilities
|
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42. Frage
A job listing company has launched a campaign around the adoption of its social app for professional networking.
What should the team measure to gain the most trustworthy perspective and discourage artificially increasing (or "hacking") the company success metrics?
Antwort: B
Begründung:
The best way to measure the success of a social app for professional networking is to track the new connections made between users, as this reflects the value proposition and user engagement of the app. Measuring the number of times a user opens the app per day or the new account activations may not capture the true impact of the app, as users may open the app without interacting with others or create accounts without using them.
43. Frage
Cloud Kicks (CK) wants to make sure its customers understand the connection between its products and its goal of sustainable manufacturing. CK initiates a project to integrate sustainable messaging into its commerce experience. What should the strategy designer use to ensure the new sustainability messaging is desirable to customers?
Antwort: A
Begründung:
Desirability (whether customers actually want/respond to the messaging) is validated directly through customer interviews, which surface real customer reactions and needs rather than internal assumptions. In the Platform Strategy Designer context, this question belongs primarily to Tools and Artifacts. In Tools and Artifacts, the key is to select the method, framework, artifact, or Salesforce capability that directly addresses the uncertainty in the scenario and supports an evidence-based decision. Customer interviews provide direct qualitative evidence about attitudes, motivations, expectations, language, and reactions. They are especially useful when the team needs to understand whether an idea or message is desirable rather than merely whether it can be built. Here, Customer interviews is the strongest choice because it most directly matches the outcome, constraint, or decision described in the scenario. The other choices may be useful in a different stage or for a different question, but they do not address the central requirement as directly. Journey mapping focuses attention elsewhere, while Content strategy addresses a related concern without providing the same fit to the scenario ' s stated objective. That distinction is important on the exam: select the method or capability that resolves the specific uncertainty in the scenario rather than the option that is merely plausible in a broader project.
Study Guide Topics: Tools and Artifacts
Official Salesforce Reference: Research for Design Strategy - Explore Design Strategy Research Methods
44. Frage
Cloud Kicks (CK) is going through a digital transformation exercise around its customer support capabilities.
CK ' s strategy designer suggests to include Omni-Channel as a part of the company ' s transformation discovery. Which channel is included in Salesforce Omni-Channel capabilities?
Antwort: A
Begründung:
Salesforce Omni-Channel routes work items seamlessly across live channels including SMS, WhatsApp, Facebook Messenger, and Web Chat. In the Platform Strategy Designer context, this question belongs primarily to Tools and Artifacts. In Tools and Artifacts, the key is to select the method, framework, artifact, or Salesforce capability that directly addresses the uncertainty in the scenario and supports an evidence-based decision. Omni-Channel coordinates supported service work and digital conversations so that interactions can be routed to appropriate agents according to capacity, skills, and configured routing logic. Messaging is therefore a direct fit, while self-service and onsite work are broader experiences handled through other capabilities. Here, Messaging is the strongest choice because it most directly matches the outcome, constraint, or decision described in the scenario. The other choices may be useful in a different stage or for a different question, but they do not address the central requirement as directly. Self-Service focuses attention elsewhere, while Onsite Visit addresses a related concern without providing the same fit to the scenario ' s stated objective. That distinction is important on the exam: select the method or capability that resolves the specific uncertainty in the scenario rather than the option that is merely plausible in a broader project.
Study Guide Topics: Tools and Artifacts
Official Salesforce Reference: Omni-Channel for Administrators
45. Frage
Cloud Kicks (CK) has a large number of customer support requests. CX as identified a need for updated documentation as part of a new customer service design, making self-service available within the experience What should be used to measure ongoing success?
Antwort: A
Begründung:
The success of a self-service solution should be measured by the decreased number of customer cases, as this indicates that customers are able to find the information they need without contacting support. The number of Knowledge articles or the bounce rate on document pages may not reflect the effectiveness or satisfaction of the self-service solution.
46. Frage
A strategy designer at Cloud Kicks is working on a strategic vision for a new movement tracking app that integrates with their footwear. Which approach should validate the market for this concept?
Antwort: B
Begründung:
Testing willingness-to-pay with real target users is a direct market-validation technique (viability), whereas internal ideation and engineering-effort estimation don ' t validate market demand. In the Platform Strategy Designer context, this question belongs primarily to Value Design. In Value Design, the strategy designer links validated human needs to business outcomes and external context, then defines measurable signals that show whether the intended value is actually being created. Willingness-to-pay testing provides direct market evidence about whether the target audience values the concept enough to support a viable business model.
Internal ideation or engineering estimates can inform feasibility, but neither validates external demand. Here, Recruit target users to test price points at which they would be willing to purchase the app. is the strongest choice because it most directly matches the outcome, constraint, or decision described in the scenario. The other choices may be useful in a different stage or for a different question, but they do not address the central requirement as directly. Gather a team to ideate and craft concepts that stretch the company ' s current capabilities focuses attention elsewhere, while Meet with developers to estimate the effort required to deliver the proposed experience. addresses a related concern without providing the same fit to the scenario ' s stated objective.
Study Guide Topics: Value Design
Official Salesforce Reference: Platform Strategy Designer Certification Prep - Value Design
47. Frage
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