Salesforce MC-Con-201日本語版トレーリング & MC-Con-201試験概要

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Salesforce MC-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Consent	13%	- Consent collection 1. Consent banners on marketing landing pages 2. Consent banners on external pages - Consent record management 1. Creating consent records 2. Managing and updating consent records - Consent management concepts 1. Consent and compliance requirements 2. Consent in customer engagement - Consent data model 1. Consent preference records 2. Platform consent objects
Topic 2: Data Modeling, Identity Resolution & Segmentation	25%	- CRM data ingestion and activation 1. Audience segmentation and activation 2. CRM objects and records 3. Actionable Lists 4. Content personalization using CRM data - Data 360 data model 1. Customer data activation 2. Data objects and Data Model Objects 3. Connecting and harmonizing customer data - Consumption and entitlements 1. Platform usage optimization 2. Marketing automation consumption 3. Data 360 consumption-based entitlements - Identity Resolution 1. Linking multiple data sources 2. Identity Resolution configuration 3. Unified customer profiles
Topic 3: Platform Setup & Governance	13%	- Marketing Cloud Next environment setup 1. Permission sets 2. Data 360 provisioning 3. Marketing Data Kit installation 4. Core Org Edition requirements - Business Units and governance 1. Business Unit requirements 2. Roles and Enhanced CMS Workspaces 3. Content and user governance - Domain authentication and authorization 1. Branded and authenticated email delivery 2. Domain authorization 3. Self-service domain authentication
Topic 4: Analytics & Performance Insights	8%	- Marketing data and insights 1. Marketing performance insights 2. Surfacing marketing data across Salesforce - Reporting and analytics 1. Pre-built dashboards 2. Matching dashboards to reporting requirements
Topic 5: Agentforce & AI Innovation	11%	- Conversational messaging 1. Response handling 2. Customer engagement 3. Ongoing interactions across messaging channels - Marketing agents 1. Automated campaign creation 2. Content generation 3. Audience segmentation - Predictive AI 1. Selecting appropriate predictive AI features
Topic 6: Campaign Design, Flow Orchestration & Content	30%	- Flow orchestration 1. Flow types 2. Flow elements and logic 3. Trigger conditions 4. Flow configuration settings 5. Automated business processes and messaging - Activation templates 1. Contact point value selection 2. Activation template configuration - Landing pages 1. Landing page components 2. Landing page configuration - Personalization 1. AMPscript 2. Merge fields 3. Handlebars 4. Content variations 5. Repeaters - Personalized messaging data 1. Adding customer data to messaging content 2. Selecting appropriate data sources

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Salesforce Certified Marketing Cloud Next Consultant 認定 MC-Con-201 試験問題 (Q12-Q17):

質問 # 12
The marketing team at Northern Trail Outfitters needs to deploy a large group of new audience segments next week.
To prevent an unexpected credit spike in their Digital Wallet, which configuration settings should the team check and adjust to make sure the segments run efficiently before any data processing begins?

A. Segment on Entity, Include or Exclude criteria, and Rank or Limit rules
B. Real-Time Data Graph association, Broadcast Flow activation, and Storage Allocation limits
C. Run Mode, Frequency, Ends, and Lookback Window

正解：C

解説：
Salesforce specifically recommends optimizing Run Mode, scheduling frequency, end conditions, and Lookback Window to reduce Data 360 segmentation credit consumption.
Run Mode determines whether a segment publishes automatically or only when requested. During development or testing, Salesforce recommends avoiding unnecessary scheduled publishes. Frequency directly affects how often Data 360 recomputes segment membership; running more often than the source data changes wastes credits. The Ends setting prevents a segment from continuing to execute after the business need has expired.
The Lookback Window is equally important because it controls how much historical data must be evaluated.
Narrowing the window to the minimum period required by the use case reduces records processed and therefore processing costs.
The criteria identified in option B affect segment definition and results but don't represent the specific billing- optimization controls Salesforce highlights before processing begins. Option A combines unrelated configuration concepts.
The uploaded source correctly keys C. Salesforce's current billing guidance explicitly names Run Mode, Frequency, Ends, and Lookback Window as settings to optimize for lower segmentation consumption.
Study Guide Reference: Data Modeling, Identity Resolution and Segmentation # Segmentation # Billing Considerations and Credit Optimization.

質問 # 13
Northern Trail Outfitters (NTO) has customers who opted in to its "Promotions" email subscription but later opted out. NTO is concerned its "Product Updates" emails will also stop sending to those customers.
What should the Marketing Cloud Next Consultant do to address this concern?

A. Advise NTO to set up an automated re-opt-in campaign targeting opted-out customers, since Marketing Cloud Next requires an active OPT_IN record to be refreshed every 90 days to remain valid.
B. Advise NTO to import a new subscription file related to the "Product Updates" subscription, since an opt-out in Marketing Cloud Next is applied globally across all subscriptions for that email address.
C. Advise NTO that its "Product Updates" emails will continue sending, since Marketing Cloud Next manages consent at the communication subscription level and an opt-out on one subscription does not affect other subscriptions.

正解：C

解説：
Marketing Cloud Next manages promotional consent through communication subscriptions, channels, and contact points . A communication subscription represents a particular category of marketing content, such as product updates, newsletters, or promotions. Consent checks evaluate whether the relevant contact point has the required consent for the specific subscription and channel being used.
Consequently, opting out of the "Promotions" subscription creates an opt-out state for that subscription; it doesn't automatically revoke consent for a different subscription such as "Product Updates." Salesforce explicitly distinguishes a subscription-specific opt-out from a broader request such as unsubscribing from all email communications. Therefore, assuming the customer has valid opt-in consent for Product Updates, those communications can continue.
Option B incorrectly treats subscription consent as a single global email-address preference. Option C invents a 90-day consent-renewal requirement that isn't part of the Marketing Cloud Next consent model.
The uploaded question bank keys this question as A.
Study Guide Reference: Consent # Consent Management Fundamentals # Understanding Consent Concepts # Communication Subscriptions, Channel Types, Contact Points, and Consent Checks.

質問 # 14
A Marketing Cloud Next Consultant is provisioning a new Marketing Cloud Next Environment. When the consultant clicks "Deploy" for the Sales Data Kit in the Setup Assistant, the deployment fails.
What is the most likely cause?

A. The consultant needs to create a CRM Connector within Data 360 before the guided deployment can complete.
B. The consultant lacks the required profile and permission sets.
C. The org does not have an active Identity Resolution ruleset running for the Individual object.

正解：A

解説：
A Salesforce CRM connector in Data 360 is a foundational prerequisite for bringing CRM data into Marketing Cloud Next. Salesforce's setup documentation lists creating a Salesforce CRM connector as one of the required tasks during initial Marketing Cloud Next configuration. The Sales Data Kit then deploys CRM data streams for objects such as Accounts, Contacts, Leads, and Opportunities.
An Identity Resolution ruleset isn't required before deploying the Sales Data Kit. In fact, Salesforce explains that deploying the Sales Data Kit provides a faster path to subsequently building Identity Resolution rulesets because the required CRM objects and mappings are already available.
Option C is plausible in a generic deployment failure, because deployment does require System Administrator plus Data Cloud Architect and Marketing Cloud Admin permissions. However, the question's provisioning context and guided deployment dependency point specifically to the missing CRM connector. The master bank likewise identifies B.
Therefore, before deploying the Sales Data Kit, the consultant should ensure Data 360 is enabled and its Salesforce CRM connector has been established.
Study Guide Reference: Platform Setup and Governance # Marketing Cloud Next Setup # CRM Connector and Sales Data Kit Deployment.

質問 # 15
A Marketing Cloud Next Consultant is designing a flow that uses the Send to Journey element. The business requires that the journey uses a specific contact point derived from an activation template.
Which configuration is a prerequisite for this solution to function correctly?

A. The flow must be a record-triggered flow.
B. The flow's Data Space must link to the journey's Business Unit.
C. The journey must use a Salesforce Data Entry Source.

正解：B

解説：
The Marketing Cloud Engagement Business Unit containing the Journey must be mapped to the Data Space in which the Marketing Cloud Next flow operates . Salesforce explicitly lists this mapping as a prerequisite for a Journey to appear as a selectable destination in the Send to Journey action. This ensures that the source audience, activation/contact-point configuration, and destination Journey operate within the correct data and organizational context.
Salesforce also requires the selected Journey to be active and to use an API Event as its entry source.
Consequently, option B is incorrect because a Salesforce Data Entry Source isn't the required Journey entry mechanism for Send to Journey. Option C is also incorrect because the integration isn't dependent on the flow being record-triggered. Salesforce supports Send to Journey from the applicable marketing-flow architecture.
Activation templates can provide reusable contact-point-selection logic. However, that contact-point configuration doesn't remove the prerequisite relationship between the flow's Data Space and the Marketing Cloud Engagement Business Unit that owns the Journey.
The uploaded master bank identifies A. Salesforce's current Send to Journey documentation confirms the Business Unit-to-Data Space mapping and API Event requirement.
Study Guide Reference: Campaign Design, Flow Orchestration and Content # Marketing Cloud Engagement Journeys # Send to Journey and Activation Templates.

質問 # 16
A financial services company is launching a Conversational Email campaign. The goal is to give customers the ability to reply directly to outbound promotional emails to initiate a real-time interaction with an AI agent.
The Marketing Cloud Next Consultant has already built the required flow to handle the inbound routing.
What is the required configuration step to ensure customer replies are successfully captured for response handling?

A. Configure Reply Mail Management (RMM) and set it to forward inbound replies to the AI agent's queue.
B. Configure the sending From Address's Agent Conversational Messaging and set the Routing Type to send inbound replies.
C. Configure the Route Work activity to successfully connect to the next flow to generate an email response.

正解：B

解説：
Conversational Email requires more than creating the underlying routing flow. Salesforce instructs administrators to open Authenticated From Addresses in Unified Messaging, select the From Address used for the outbound campaign, and configure Agent Conversational Messaging for that address. The consultant then chooses the Routing Type that determines how incoming replies are handled. Supported routing targets include an Agentforce Service Agent, an Omni-Flow, or an Omni-Queue, followed by a fallback queue where appropriate.
That configuration establishes the link between the outbound From Address and the conversational inbound- routing mechanism. Since the scenario states that the required flow is already built, configuring Agent Conversational Messaging on the sending From Address is the missing prerequisite.
Reply Mail Management can process ordinary inbound replies and fallback scenarios, but simply forwarding RMM mail to an AI queue doesn't establish Conversational Email routing. Similarly, adding another Route Work activity doesn't configure the email address to capture and associate customer replies with the conversational experience.
Therefore, B is correct, matching the uploaded bank.
Study Guide Reference: Agentforce and AI Innovation # Conversational Marketing Fundamentals # Set Up Conversational Email and inbound Agentforce routing.

質問 # 17
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