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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Section	Weight	Objectives
Social Studio	12%	- Identity unification and data management - Social customer service and engagement strategies - Social Studio functionality and configuration
Mobile Studio	13%	- MobileConnect and GroupConnect features - Mobile messaging configuration and best practices - MobilePush and WhatsApp integration
Einstein for Marketing Cloud	23%	- Differentiate Einstein features and use cases - Implement and configure Einstein capabilities 1. Einstein Recommendations and Predictive Intelligence 2. Einstein Engagement Scoring and Frequency
Journey Orchestration	15%	- Journey design and best practices - Integration with Datorama and Google Analytics - Reporting and analytics for journeys
Distributed Marketing	2%	- Centralized vs localized marketing management - Distributed campaign features and sending options
Ad Studio	10%	- Paid media integration with Marketing Cloud - Ad Studio capabilities and campaign alignment
Interaction Studio	10%	- Real-time personalization and interaction management - Cross-channel experience optimization
Cross-Channel Strategy and Measurement	15%	- Multi-touch attribution and KPIs - Performance reporting and optimization - Channel selection and campaign planning

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q68-Q73):

NEW QUESTION # 68
If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?

A. Write a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the " Download Mobile App " link.
B. Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).
C. Use Journey Builder ' s (JB) Data Extension Entry Source and JB Email Activities
D. Use Journey Builder Engagement Splits to identify who Clicked the " Download Mobile App' link.
E. Use Automation Studio ' s (AS) Query Entry Source and AS Send Email Activities

Answer: B,C,D

NEW QUESTION # 69
What user permission is required to configure SSO in social studio.

A. Super user
B. custom user
C. full user
D. limited user

Answer: A

NEW QUESTION # 70
Whichis true about SMS Keywords other than HELP or STOP?

A. Keywords created at a business unit level, whether parent or child, remain available only to that business unit
B. Keywords created in anybusiness unit can be shared to any other business unit
C. Keywords created at the parent business unit, are available in all the child businessunits
D. Keywords created at the parent business unit are not available inchild business units unless theyare shared to specific child business units

Answer: A

NEW QUESTION # 71
Which three statements are true of Einstein Messaging insights (EMI)?
Choose 3 answers

A. EMI analyzes both batch and journey builder sends
B. EMI pre-determines the percentage of subscribers that will unsubscribe
C. EMI monitors the Open Rate, Click Rate, and Unsubscribe Rates of your email sends
D. EMI detects anomalies and unexpectedly low or high values andgenerates insights
E. EMI detects how quickly the message was read

Answer: A,B,D

NEW QUESTION # 72
Which social network(s) support lead capture in Ad Studio?

A. Facebook
B. Instagram
C. Twitter
D. Google Adwords
E. Linkedin 2%

Answer: A

NEW QUESTION # 73
......

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