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| Section | Objectives |
|---|---|
| Topic 1: Reporting & Analytics | - Engagement Metrics
|
| Topic 2: Lead Generation & Management | - Prospect Management
|
| Topic 3: Account Engagement Fundamentals | - Platform Overview & Terminology
|
| Topic 4: Marketing Automation | - Engagement Studio
|
| Topic 5: Administration & Governance | - User Management
|
| Topic 6: Data Management & Integration | - Automation Data Handling
|
>> Accurate MC-201 Prep Material <<
The Salesforce MC-201 certification exam is a crucial part of career development in the tech sector. Cracking the Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) exam strengthens your chances of landing high-paying jobs and promotions. Yet, preparing for the MC-201 Exam can be challenging, and many working applicants struggle to find MC-201 practice test questions they require to be successful in their pursuit.
NEW QUESTION # 133
By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce?
Choose 2 answers
Answer: A,C
Explanation:
Marketing Cloud Account Engagement writes to Lead and Contact records in Salesforce by default, as these are the primary objects that store prospect information. Opportunity, Account, and Case records are not written to by default, but can be synced using custom fields and connectors1. Reference: 1: Marketing Cloud vs. Marketing Cloud Account Engagement
NEW QUESTION # 134
Where on a prospect record would you look to see if a prospect had registered for a webinar?
Answer: C
Explanation:
According to the Salesforce documentation, the place on a prospect record where the user would look to see if a prospect had registered for a webinar is: C) Prospect Activities. A prospect record is a feature that shows the detailed information and activity history of a prospect in Marketing Cloud Account Engagement. A prospect record can be accessed from the Prospects tab in Marketing Cloud Account Engagement, and it can show different sections of information for the prospect, such as details, insights, activities, or custom fields. The Prospect Activities section shows the chronological list of actions and events that the prospect has performed or received, such as opening an email, clicking a link, submitting a form, or registering for a webinar. The user can use the Prospect Activities section to see if a prospect had registered for a webinar, and to see other details of the webinar registration, such as the date, time, or status. The user can also filter, search, or export the Prospect Activities section. The Contents, Insights, or Custom Fields sections are not the places on a prospect record where the user would look to see if a prospect had registered for a webinar, as they are related to other aspects of the prospect information, such as content preferences, engagement metrics, or custom data. Reference: Salesforce documentation
NEW QUESTION # 135
Which two requirements must be met in order to have both a Lead and a Contact field sync with the same Marketing Cloud Account Engagement prospect field?
Choose 2 answers
Answer: B,C
Explanation:
In order to have both a Lead and a Contact field sync with the same Marketing Cloud Account Engagement prospect field, two requirements must be met. They are:
The Lead and Contact fields must have the same API name. The API name is the unique identifier of a field in Salesforce, and it must match exactly between the Lead and Contact objects. For example, if the Lead field has an API name of Lead_Source__c, the Contact field must also have the same API name4 The Marketing Cloud Account Engagement field must be mapped to the Salesforce field. The mapping is the connection between the fields in Account Engagement and Salesforce, and it allows the data to sync between the two systems. The mapping can be done manually or automatically, depending on the field type and the connector version
NEW QUESTION # 136
What does the Data.com connector allow you to do?
Answer: A
Explanation:
The Data.com connector allows you to quickly jump into the Data.com results for a prospect or their company. This feature enables you to access additional information and insights about your prospects and accounts from Data.com, such as industry, revenue, employee count, contact details and more. The Data.com connector does not sync your prospects to Salesforce, connect with your meeting software or do anything else.
NEW QUESTION # 137
Form or Form Handler? I need data de-duplication in the CRM.
Answer: A
Explanation:
Marketing Cloud Account Engagement forms are the best option if you need data de-duplication in the CRM, such as Salesforce. Marketing Cloud Account Engagement forms can automatically match and update existing records in the CRM based on the email address or other unique identifiers4. Marketing Cloud Account Engagement forms can also create new records in the CRM if the prospect does not exist yet4. Form handlers, on the other hand, do not have this functionality, and may create duplicate records in the CRM if the prospect already exists
NEW QUESTION # 138
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