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Salesforce AP-214 Exam Syllabus Topics:

SectionObjectives
Cross-Channel Journey Design- Journey Builder configuration
  • 1. Decision splits and engagement logic
    • 2. Entry sources and audience segmentation
      - Customer lifecycle orchestration
      • 1. Multi-step journey optimization
        • 2. Personalization strategies across channels
          Automation and Optimization- Automation Studio workflows
          • 1. Import, query, and segmentation automation
            • 2. Scheduled vs event-driven automation
              - Performance measurement
              • 1. Campaign analytics and reporting
                • 2. A/B testing and optimization strategies
                  Marketing Cloud Core Architecture- Data management and integration
                  • 1. API and system integrations
                    • 2. Data Extensions and relational data design
                      - Salesforce Marketing Cloud ecosystem components
                      • 1. Contact data model and Contact Builder fundamentals
                        • 2. Email Studio, Journey Builder, Automation Studio overview
                          Email and Messaging Execution- Email Studio operations
                          • 1. Content creation and AMPscript basics
                            • 2. Send classification and deliverability rules
                              - Multi-channel messaging
                              • 1. Triggered and transactional messaging
                                • 2. SMS and push notification integration concepts

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                                  Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q53-Q58):

                                  NEW QUESTION # 53
                                  3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)

                                  Answer: A,B,E


                                  NEW QUESTION # 54
                                  What are three differences between the new MC Transactional Messaging API and previous MC triggered message API versions?

                                  Answer: A,C,E


                                  NEW QUESTION # 55
                                  Which two concepts are types of Journeys?
                                  Choose 2 answers

                                  Answer: C,D


                                  NEW QUESTION # 56
                                  You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?

                                  Answer: A


                                  NEW QUESTION # 57
                                  Where to create topic profiles in command center?

                                  Answer: A


                                  NEW QUESTION # 58
                                  ......

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