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Salesforce Marketing-Cloud-Consultant Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Consultant
Exam Number:	CRT-250
Exam Price:	$200 USD
Passing Score:	68%
Exam Format:	Multiple Choice, Multiple Select
Related Certifications:	Salesforce Certified Marketing Cloud Email Specialist Salesforce Certified Administrator
Exam Duration:	105 minutes
Available Languages:	English
Real Exam Qty:	60
Certificate Validity Period:	No expiration (credentials are maintained through continuing education)
Sample Questions:	Salesforce Marketing-Cloud-Consultant Sample Questions
Exam Way:	Online proctored or in-person testing center
Pre Condition:	Recommended: 2+ years hands-on experience with Marketing Cloud, holds Marketing Cloud Email Specialist certification, completion of Marketing Cloud Consultant superbadge
Official Syllabus URL:	https://trailhead.salesforce.com/credentials/marketingcloudconsultant

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Salesforce Marketing-Cloud-Consultant Certification Exam is an excellent certification that validates the expertise of a professional in the field of Salesforce Marketing Cloud. It is a globally recognized certification that showcases the skills and knowledge of an individual in designing, executing, and managing marketing campaigns using Salesforce Marketing Cloud.

Salesforce Certified Marketing Cloud Consultant Sample Questions (Q38-Q43):

NEW QUESTION # 38
A large retail group consists of a corporate team and several divisions operating under different brand names. All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.
What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? Choose 2 answers

A. User roles can be customized to allow or deny specific permissions.
B. Email sends can be separated into Tracking folders for each brand.
C. Subscribers can be maintained at the Business Unit level.
D. Brands can set their own physical address and SAP.

Answer: C,D

NEW QUESTION # 39
Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.
What should a consultant recommend as a unique identifier for each subscriber?

A. A GUID or another generated ID for Contact Key.
B. A common field like Physical Address for Contact Key.
C. An email address for Contact Key.
D. A number field such as subscriber's phone number for Contact Key.

Answer: A

Explanation:
Explanation
To send SMS and push notifications together with emails as part of a new customer onboarding journey, Northern Trail Outfitters should use a GUID or another generated ID for Contact Key. A Contact Key is a unique identifier for each contact in Marketing Cloud across different channels and platforms. A GUID or another generated ID is recommended as a Contact Key because it is persistent, consistent, and channel-agnostic. References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key.htm&type=5

NEW QUESTION # 40
Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?

A. Select 'US' as the sending country in SMS activity.
B. Format the phone field in Salesforce as +l[phonenumber],
C. Configure the phone field in Salesforce as US locale.
D. Select 'Normalize Phone Number* in Journey settings.

Answer: B

Explanation:
Explanation
To send SMS messages to contacts located in the United States using a Salesforce entry event in a journey, NTO should format the phone field in Salesforce as +l[phonenumber], where +1 is the country code for the United States and [phonenumber] is the 10-digit phone number without any spaces or dashes. This format ensures that Marketing Cloud can correctly identify and validate the mobile numbers for SMS sending.
Normalizing phone numbers in journey settings only applies to mobile numbers stored in MobileConnect or MobilePush demographics tables, not to mobile numbers from Salesforce entry events. Selecting 'US' as the sending country in SMS activity only affects how opt-out keywords are processed, not how mobile numbers are validated. Configuring the phone field in Salesforce as US locale only affects how phone numbers are displayed in Salesforce, not how they are formatted for Marketing Cloud. References:
https://help.salesforce.com/articleView?id=sf.mc_rn_june_2020_moc_normalize_phone_number_journey_settin
https://help.salesforce.com/articleView?id=sf.mc_moc_country_code_processing_for_opt_out_keywords.htm&t
https://help.salesforce.com/articleView?id=admin_phoneformat.htm&type=5

NEW QUESTION # 41
Which three statements are correct about Data Designer? Choose 3 answers

A. Data extensions should be linked directly to be contact record prior to being linked to different data extensions.
B. Data extensions can be linked to either the contact record or different data extensions, including data extensions from other attributes groups.
C. Each attributes group contains one data extension, and each data extension can include up to
50attributes.
D. Each attribute group can contain multiple lists, and each list can include multiple attributes.
E. Each attributes group can contain multiple data extensions, and each data extension can include multiple attributes.

Answer: A,B,E

NEW QUESTION # 42
Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.
What should a consultant recommend as a unique identifier for each subscriber?

A. A GUID or another generated ID for Contact Key.
B. A common field like Physical Address for Contact Key.
C. An email address for Contact Key.
D. A number field such as subscriber's phone number for Contact Key.

Answer: A

Explanation:
To send SMS and push notifications together with emails as part of a new customer onboarding journey, Northern Trail Outfitters should use a GUID or another generated ID for Contact Key. A Contact Key is a unique identifier for each contact in Marketing Cloud across different channels and platforms. A GUID or another generated ID is recommended as a Contact Key because it is persistent, consistent, and channel-agnostic.References:https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key.htm&type=5

NEW QUESTION # 43
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