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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Lead Management	24%	- Explain how to use automation rules for lead management - Explain how to configure and manage scoring and grading - Describe how to manage prospects in the recycle bin - Describe how to set up and manage assignment rules
Topic 2: Visitors and Prospects	8%	- Describe how prospects are tracked and identified - Explain the differences between visitors and prospects - Explain how visitors are converted into prospects
Topic 3: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use dynamic content - Explain how to create and configure Account Engagement forms - Explain how to create and publish landing pages - Describe how to use form handlers
Topic 4: Administration	11%	- Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains
Topic 5: Email Marketing	20%	- Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Describe how to manage email templates - Explain how to use dynamic content in emails - Explain how to create and send emails - Explain how to analyze email performance metrics
Topic 6: Engagement Studio	17%	- Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions - Explain how to design and build Engagement Studio programs - Describe how to analyze Engagement Studio performance

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q104-Q109):

NEW QUESTION # 104
How many Social Posting Connectors is it possible to create

A. You can create as many Social Posting connectors as you want
B. One each type
C. You can't use any Social Posting connector
D. Many but only one type

Answer: A

NEW QUESTION # 105
Which two features would indicate LenoxSoft's Marketing Cloud Account Engagement instance has been authenticated and is ready to send emails?
Choose 2 answers

A. A green check mark next to the Salesforce Connected user
B. A green check mark next to the domain key policy
C. A green check mark next to the FBS registration ID
D. A green check mark next to the domain SPF record

Answer: B,D

Explanation:
Explanation
https://help.salesforce.com/articleView?id=Marketing Cloud Account Engagement_email_authentication.htm&type=0

NEW QUESTION # 106
LenoxSoft recently enabled Marketing Cloud Account Engagement Campaign Influence Attribution Models in Salesforce. They want to understand which campaigns their prospects are interacting with right before an opportunity closes.
Which Campaign Influence Attribution model should they reference to understand this?

A. Last Touch Model
B. Salesforce Model
C. Even Attribution Model
D. First Touch Model

Answer: A

NEW QUESTION # 107
LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?

A. Set up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list
> set the list as the recipient list of an engagement program
B. Set up scoring categories > create custom redirects associated with the scoring category > set completion actions to tag prospect > create an automation rule with criteria "prospect has tag new-product" to send an autoresponder email
C. Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria "prospect score in scoring category greater than 0" > set the list as the recipient list of an engagement program
D. Set up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages
> put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email

Answer: C

NEW QUESTION # 108
When integrating Marketing Cloud Account Engagement Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2

A. Salesforce Connector User has 'Read' permission to the custom object
B. Customized 'Display in Table' values when configuring fields
C. Lead, Contact or Account record added as a Related Object to the Salesforce custom object
D. Campaign or Opportunity record added as a Related Object to the Salesforce custom object

Answer: A,C

NEW QUESTION # 109
......

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