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Salesforce Marketing-Cloud-Account-Engagement-Specialist 認定試験の出題範囲：

トピック	出題範囲
トピック 1	リード管理：このセクションでは、リードジェネレーションスペシャリストのスキルを評価し、リード管理に使用される自動化ツールとセグメンテーションツールに関する知識を評価します。トピックには、自動化ルール、動的リストと静的リスト、完了アクション、セグメンテーションルール、ページアクションが含まれます。また、スコアリングと採点モデル、そしてそれらがリードの選別にどのように貢献するかについても理解する必要があります。カスタムリダイレクトと、エンゲージメントの追跡におけるその活用もこの分野に含まれます。
トピック 2	管理：このセクションでは、Salesforce管理者のスキルを評価し、Account Engagementにおける基本的な管理タスクに焦点を当てます。項目の作成、編集、マッピング、そしてAccount EngagementとSalesforce間のデータフローの理解が含まれます。さらに、Account Engagementのごみ箱の機能と、削除されたレコードを効率的に管理する役割についても学習します。
トピック 3	Eメールマーケティング：このセクションでは、Eメールマーケティングスペシャリストのスキルを評価し、標準的なEメールとテンプレートを区別する能力をテストします。アカウントエンゲージメントにおけるEメールの機能とユースケースに関するシナリオを網羅し、Eメールレポート指標を分析してパフォーマンスとエンゲージメントレベルを評価する方法を解説します。
トピック 4	訪問者と見込み客：このセクションでは、マーケティングアソシエイトのスキルを評価し、アカウントエンゲージメントにおける匿名訪問者と特定された見込み客との基本的な関係性を網羅します。訪問者がどのように見込み客に転換するか、そして見込み客監査を用いて適切なアクションを適用する方法を理解することも含まれます。受験者は、見込み客データを解釈し、その活動とエンゲージメントレベルに基づいて適切な措置を講じることができる必要があります。

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Salesforce Marketing Cloud Account Engagement Specialist 認定 Marketing-Cloud-Account-Engagement-Specialist 試験問題 (Q125-Q130):

質問 # 125
A Marketing Manager wants to create a new prospect in Marketing Cloud Account Engagement.
What are three ways the Marketing Manager can create a new prospect?
Choose 3 answers

A. Import a .CSV file with the prospect's email address.
B. Add a completion action to assign to a user.
C. Manually add a prospect in Marketing Cloud Account Engagement.
D. Set up an automation rule that creates prospects.
E. Click the "Send to Account Engagement" button on a Salesforce Lead.

正解：A、C、E

解説：
There are three ways the Marketing Manager can create a new prospect in Marketing Cloud Account Engagement. They are:
Click the "Send to Account Engagement" button on a Salesforce Lead. This option allows the Marketing Manager to send a one-to-one email to a lead in Salesforce using an Account Engagement email template. If the lead does not already exist as a prospect in Account Engagement, it will be created automatically and synced with Salesforce1 Manually add a prospect in Marketing Cloud Account Engagement. This option allows the Marketing Manager to create a new prospect record in Account Engagement by entering the prospect's email address and other information. The prospect can then be added to lists, campaigns, or engagement programs2 Import a .CSV file with the prospect's email address. This option allows the Marketing Manager to import a list of prospects from a .CSV file into Account Engagement. The file must contain the prospect's email address as the first column, and can also include other fields. The imported prospects can then be assigned, tagged, or added to lists or campaigns

質問 # 126
What information cannot be displayed as a graph (line or bar) on the dashboard?

A. Prospects Created
B. Opportunities Lost
C. All Prospects
D. Opportunities Created
E. Conversions

正解：A、E

解説：
Explanation
According to the Salesforce documentation, the information that cannot be displayed as a graph (line or bar) on the dashboard are: A) Prospects Created, and B) Conversions. The dashboard is a feature that shows the overview and performance of the marketing activities and campaigns in Marketing Cloud Account Engagement. The dashboard can be accessed from the Dashboard tab in Marketing Cloud Account Engagement, and it can show different data and metrics for the marketing elements, such as emails, forms, landing pages, or opportunities. The dashboard can display some of the information as graphs (line or bar), such as opportunities created, opportunities won, opportunities lost, or all prospects. The graphs can help users to visualize and compare the trends and changes of the information over time, and to filter or export the graphs. The dashboard cannot display some of the information as graphs (line or bar), such as prospects created or conversions. The prospects created information shows the number of prospects that were added to Marketing Cloud Account Engagement in a given time period, and it can be displayed as a table or a chart, but not as a graph. The conversions information shows the number of visitors that were converted to prospects in a given time period, and it can be displayed as a table or a chart, but not as a graph. These types of information are not suitable for displaying as graphs, as they are either too granular or too static for the data visualization.
References: Salesforce documentation

質問 # 127
What is one way a sales rep can convert a visitor to a prospect?

A. The sales rep manually associates the visitor with a prospect.
B. The sales rep increases the visitor s score to 100.
C. The sales rep gives the visitor a phone call.
D. The sales rep walks the visitor through a demo.

正解：A

解説：
Explanation
One way a sales rep can convert a visitor to a prospect is by manually associating the visitor with a prospect.
A visitor is an anonymous person who visits your website, while a prospect is a known person who has an identified email address. A sales rep can use the [Visitor Activity page] in Marketing Cloud Account Engagement to see the visitors who have interacted with your website, and manually associate them with a prospect if they have an email address. This will convert the visitor to a prospect and allow the sales rep to follow up with them. The other options are not ways to convert a visitor to a prospect. Giving the visitor a phone call, increasing the visitor's score, or walking the visitor through a demo are ways to engage with a prospect, but they do not identify the visitor's email address or associate them with a prospect.

質問 # 128
What are two benefits of the engagement studio tasting experience?
Choose 2 answers

A. Understanding the timeline of the program
B. Evaluating email template options for the program
C. Measuring a specific step ' s performance
D. Visualizing a prospect ' s possible paths

正解：C、D

解説：
According to the Salesforce documentation, the two benefits of the engagement studio testing experience are:
B) Visualizing a prospect's possible paths, and D) Measuring a specific step's performance. The engagement studio testing experience is a feature that allows users to test and troubleshoot their engagement studio programs before launching them. The testing experience can help users to: Visualize a prospect's possible paths: The testing experience can show the user how a prospect can move through the program based on different scenarios and outcomes. The user can see the positive, negative, and neutral paths that a prospect can take after each step, and the actions and emails that the prospect will receive. The user can also see the number of prospects that are expected to take each path based on the current recipient list. Measuring a specific step's performance: The testing experience can show the user the performance metrics of each step, such as the number and percentage of prospects who have completed, skipped, or are waiting for the step. The user can also see the email metrics of each email step, such as the number and percentage of prospects who have opened, clicked, or unsubscribed from the email. The user can use these metrics to evaluate and optimize the effectiveness of each step. Evaluating email template options for the program or understanding the timeline of the program are not benefits of the engagement studio testing experience, as they are related to other aspects of the program creation, such as choosing the email content or setting the wait times.
References: Salesforce documentation

質問 # 129
Arrange these events in sequence:

A. E B A D C
B. Visitors access your company website
C. C B A D E
D. A cookie is applied
E. A visitor submits a conversion form
F. A D E C B
G. The visitor is now a prospect.
H. E C B A D
I. The prospect ' s activity history is available to view in Marketing Cloud Account Engagement

正解：G

解説：
The correct sequence of events is E C B A D. Visitors access your company website (E), a cookie is applied
, a visitor submits a conversion form (B), the visitor is now a prospect (A), and the prospect's activity history is available to view in Marketing Cloud Account Engagement (D)4. This is how Marketing Cloud Account Engagement tracks and captures visitor and prospect data and behavior

質問 # 130
......

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