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The Salesforce Certified Marketing Cloud Consultant certification exam is a rigorous test of your knowledge and skills in using Salesforce Marketing Cloud. It consists of 60 multiple-choice questions and you have 105 minutes to complete the exam. It is a proctored exam, which means that you will be monitored by a proctor while taking the exam. Marketing-Cloud-Consultant exam fee is $400 USD and you must score at least 68% to pass. Once you pass the exam, you will receive the Salesforce Certified Marketing Cloud Consultant credential.

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The Salesforce Marketing-Cloud-Consultant Exam Certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Certified Marketing Cloud Consultant. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Marketing-Cloud-Consultant Exam certification provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass the Salesforce Marketing-Cloud-Consultant Exam then he should take this exam.

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Salesforce Marketing-Cloud-Consultant Exam covers a wide range of topics, including email marketing, social media, mobile marketing, digital analytics, and data management. Candidates are required to demonstrate their understanding of marketing automation workflows, data segmentation, and advanced marketing techniques. Marketing-Cloud-Consultant Exam is not easy, and it's essential to have a solid understanding of the Marketing Cloud platform to pass it.

Salesforce Certified Marketing Cloud Consultant Sample Questions (Q145-Q150):

NEW QUESTION # 145
Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.
What approach should be recommended?

A. A Private Domain should be applied to the child business unit.
B. A Private Domain should be applied to the parent business unit.
C. A Sender Authentication Package should be used for CloudKicks.
D. A new Sender Authentication Package should be used for NTO.

Answer: A

NEW QUESTION # 146
A customer asks why the send time values within an email are not being added to a Send Log.
Which two actions would successfully write send time variables to their Send Log? Choose 2 answers

A. Enable send logging to a data extension during send process.
B. Match an AMPscript variable name to a Send Log field.
C. Use the WriteToLogO AMPscript function In the content.
D. Ensure the send log Is linked In an attribute group.

Answer: A,B

NEW QUESTION # 147
Northern Trail Outfitters is sending email messages using Marketing Cloud Connect through the Sales Cloud user interface. All of their sends initiated from Sales Cloud have a status of failed.
What should the consultant do to diagnose the issue?

A. Initiate a log to troubleshoot package-related API calls.
B. Ensure the System User is assigned the Standard User Profile.
C. Manually clear the OAuth token to refresh the connection.
D. Change the connection option to Scope by User.

Answer: A

NEW QUESTION # 148
Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect.
Which configuration should be utilized for the API user created in Marketing Cloud?

A. API User checkbox is deselected, all available roles are assigned to user.
B. API User checkbox is deselected, Marketing Cloud Viewer role is applied.
C. API User checkbox is selected
Administrator & Marketing Cloud Administrator roles are applied.
D. API User checkbox is selected, no roles are assigned to user.

Answer: C

Explanation:
Explanation
The API user created in Marketing Cloud for Marketing Cloud Connect should have the API User checkbox selected and the Administrator & Marketing Cloud Administrator roles applied. This ensures that the user has access to all features and functions in Marketing Cloud and can perform API calls between Marketing Cloud and Sales Cloud. References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_create_a_marketing_cloud_api_user.htm&type=5

NEW QUESTION # 149
A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?

A. Use Automation Studio to prepare personalization data and initiate journey.
B. Use Automation Studio and Salesforce sends with campaign as an audience.
C. Use send from Salesforce CRM and Salesforce report to prepare personalization data.
D. Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.

Answer: A

Explanation:
Explanation
To send out a biweekly newsletter with personalized property listings for new contacts added to a newsletter campaign in Salesforce CRM, a real estate agency should use Automation Studio to prepare personalization data and initiate journey. Automation Studio can run a scheduled automation that imports new contacts from Salesforce CRM into a data extension, runs query activities to join and filter property data based on contact criteria, and injects contacts into a journey that sends the newsletter with personalized content. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_import_activity.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_builder_audience.htm&type=5

NEW QUESTION # 150
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