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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Cross-Channel Strategy and Measurement	15%	- Channel selection and campaign planning - Performance reporting and optimization - Multi-touch attribution and KPIs
Topic 2: Social Studio	12%	- Identity unification and data management - Social customer service and engagement strategies - Social Studio functionality and configuration
Topic 3: Journey Orchestration	15%	- Integration with Datorama and Google Analytics - Reporting and analytics for journeys - Journey design and best practices
Topic 4: Ad Studio	10%	- Paid media integration with Marketing Cloud - Ad Studio capabilities and campaign alignment
Topic 5: Interaction Studio	10%	- Cross-channel experience optimization - Real-time personalization and interaction management
Topic 6: Distributed Marketing	2%	- Centralized vs localized marketing management - Distributed campaign features and sending options
Topic 7: Mobile Studio	13%	- MobilePush and WhatsApp integration - MobileConnect and GroupConnect features - Mobile messaging configuration and best practices
Topic 8: Einstein for Marketing Cloud	23%	- Differentiate Einstein features and use cases - Implement and configure Einstein capabilities 1. Einstein Recommendations and Predictive Intelligence 2. Einstein Engagement Scoring and Frequency

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q89-Q94):

NEW QUESTION # 89
Where would you add a topic profile

A. Workspace settings
B. Social studio automate
C. Social studio engage
D. Admin settings

Answer: D

Explanation:
* Understanding Topic Profiles:
* Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
* Admin Settings as the Central Hub:
* Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
* Detailed Steps:
* Access Admin Settings:In Social Studio, you'll click on your profile avatar in the top right corner and then select "Admin".
* Topic Profiles Section:Within the Admin panel, you'll find a dedicated section for "Topic Profiles."
* Create/Edit Topic Profiles:This is where you can create new topic profiles or edit existing ones.
You'll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
* Why Other Options Are Incorrect:
* A. Social Studio Automate:Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It's not where you create the foundation of social listening (topic profiles).
* C. Workspace Settings:Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don't create them there.
* D. Social Studio Engage:Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don't create topic profiles in Engage.
In Summary:

NEW QUESTION # 90
Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.
Which are three methods in which Entry Events initiate journeys in Journey Builder?

A. Contact actions in response to marketing messages
B. Data-modifications to a contact's profile information
C. Changes to a contact's attributes
D. Status change through contact deletion operation
E. Data retention policies

Answer: A,C,E

NEW QUESTION # 91
Difference between inbox message and in app message.

A. Inbox message is displayed and stored in device in app message is displayed only 1 time
B. Inbox message is displayed once but in app message is displayed repeatedly
C. Inbox messages can be used only in los whereas in app message can also be used in android

Answer: A

NEW QUESTION # 92
A deployment specialist sends an Inbox message to your customer audience "Loyalty Program". The next week, they send a message to the same audience using the Replace Inbox feature, but now that audience has some members that no longer exist. What is the expected outcome?

A. The new message replaces the first message, and for users who no longer exist in the audience, the first message is deleted from the user's inbox
B. The new message replaces the first message for every user who received the first message, regardless if they still exist in the audience or not
C. All users receive the new message, but only if they're read the first message
D. The new message replaces the first message only for users who no longer exist in the audience

Answer: B

NEW QUESTION # 93
Which three ways can an administrator improve how quickly Journey Builder processes records for entry?
Choose 3 answers

A. Use an ETLtool such as Automation Studio for large-scale segmentation before admitting contacts into Journey Builder instead of filtering contacts within the entry source.
B. Make sure you are connected to a fiber internet connection.
C. Create a pre-filtered, sendable copy of the data extension for each journey instead of using the same data extension for multiple journeys.
D. Create a userlD and permission set that will be used only for the configuration of Journey Builder processing.
E. Do not use a filter in the entry source to filter more than 50% of your contacts

Answer: A,C,E

NEW QUESTION # 94
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