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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Prospect Management	- Data Model and Segmentation 1. Prospects, lists, and tags 2. Dynamic and static lists - Lead Lifecycle Management 1. Lifecycle stages and assignment rules 2. Scoring and grading
Topic 2: Maintenance and Best Practices	- System Optimization 1. Integration best practices 2. Data hygiene and governance
Topic 3: Reporting and Analytics	- Performance Measurement 1. ROI and attribution reporting 2. Campaign reporting
Topic 4: Account Engagement Administration	- Configuration and Setup 1. Connector setup with Salesforce CRM 2. User roles and permissions 3. Business Unit setup and hierarchy
Topic 5: Email Marketing	- Email Creation and Delivery 1. Deliverability and compliance 2. Email templates and content creation
Topic 6: Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q23-Q28):

NEW QUESTION # 23
What is available to choose within Repeat Rule

A. Limit rule matches
B. Repetition Order
C. Days before eligible to repeat rule
D. Certain Prospects

Answer: A,C

NEW QUESTION # 24
An Administrator imported a list of trade show attendees and added them all to the same Marketing Cloud Account Engagement campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?

A. Run a dynamic list based on the Marketing Cloud Account Engagement campaign
B. Look for the original list based on the Marketing Cloud Account Engagement campaign
C. Run a segmentation rule based on the Marketing Cloud Account Engagement campaign
D. Run an automation rule based on the Marketing Cloud Account Engagement campaign

Answer: C

NEW QUESTION # 25
LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.
What should be implemented?

A. Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.
B. Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.
C. Set up a Marketing Cloud Account Engagement template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.
D. Opt prospects back in only if they have interacted with other marketing content and have a Marketing Cloud Account Engagement score greater than 10 using an automation rule.

Answer: C

NEW QUESTION # 26
Is it possible to split Dynamic List to other Dynamic Lists?

A. False
B. True

Answer: A

NEW QUESTION # 27
LenoxSoft's Marketing Cloud Account Engagement administrator cannot see an email template that was created and marked for use for Engagement Programs while building a "send email" action in a nurture program.
What would explain this experience?

A. The administrator does not have folder permissions to the Engagement Program.
B. The administrator does not have folder permissions to the email template folder.
C. The administrator has not selected a sender for the Email Template.
D. The administrator has not published the Email Template from a draft.

Answer: D

NEW QUESTION # 28
......

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