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| Section | Weight | Objectives |
|---|
| Social Studio | 12% | - Identity unification and data management - Social customer service and engagement strategies - Social Studio functionality and configuration
|
| Ad Studio | 10% | - Ad Studio capabilities and campaign alignment - Paid media integration with Marketing Cloud
|
| Distributed Marketing | 2% | - Centralized vs localized marketing management - Distributed campaign features and sending options
|
| Cross-Channel Strategy and Measurement | 15% | - Channel selection and campaign planning - Performance reporting and optimization - Multi-touch attribution and KPIs
|
| Journey Orchestration | 15% | - Reporting and analytics for journeys - Journey design and best practices - Integration with Datorama and Google Analytics
|
| Interaction Studio | 10% | - Real-time personalization and interaction management - Cross-channel experience optimization
|
| Einstein for Marketing Cloud | 23% | - Implement and configure Einstein capabilities
- 1. Einstein Recommendations and Predictive Intelligence
- 2. Einstein Engagement Scoring and Frequency
- Differentiate Einstein features and use cases
|
| Mobile Studio | 13% | - Mobile messaging configuration and best practices - MobileConnect and GroupConnect features - MobilePush and WhatsApp integration
|
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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q76-Q81):
NEW QUESTION # 76
How often are the Einstein Engagement Scoring scores updated for Email?
- A. Hourly
- B. Daily
- C. Weekly
- D. Monthly
Answer: B
NEW QUESTION # 77
Where would you add a topic profile
- A. Social studio automate
- B. Admin settings
- C. Workspace settings
- D. Social studio engage
Answer: B
Explanation:
* Understanding Topic Profiles:
* Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
* Admin Settings as the Central Hub:
* Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
* Detailed Steps:
* Access Admin Settings: In Social Studio, you'll click on your profile avatar in the top right corner and then select "Admin".
* Topic Profiles Section: Within the Admin panel, you'll find a dedicated section for "Topic Profiles."
* Create/Edit Topic Profiles: This is where you can create new topic profiles or edit existing ones. You'll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
* Why Other Options Are Incorrect:
* A. Social Studio Automate: Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It's not where you create the foundation of social listening (topic profiles).
* C. Workspace Settings: Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don't create them there.
* D. Social Studio Engage: Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don't create topic profiles in Engage.
In Summary:
Topic profiles, the foundation of social listening in Social Studio, are created and managed within B. Admin settings.
NEW QUESTION # 78
A customer sends a note that they are getting inconsistent results using Contact Data in Journey Builder Decision Splits, while referencing One to Many Relationship defined in Data Designer. The customer explains that the SubscriberMaster Table is already linked to the MyOrders Table using Data Designer. Which three clarifying questions would help a consultant understand more?
- A. Are there more than 100 order records that could match?
- B. Are you using attribute to attribute comparison in your decision split criteria?
- C. Do any of the orders for that subscriber meet your decision split criteria?
- D. Are you integrated with other Salesforce Clouds?
- E. Is the Contact information spelled correctly?
Answer: A,B,C
NEW QUESTION # 79
In which place can the facebook ad campaign be viewed when created in ad studio?
- A. JourneyBuilder
- B. Harkebing Cloud Setup
- C. Facebook testing environment
- D. Facebook Business Manager
Answer: D
NEW QUESTION # 80
What are three Einstein Vision classifiers in Social Studio Analyze?
Choose 3 answers
- A. Finger prints
- B. Facial Expressions
- C. Food
- D. Scenes
- E. Logos
Answer: C,D,E
NEW QUESTION # 81
......
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