Valid Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus | Marketing-Cloud-Account-Engagement-Consultant Vce Format

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 2	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 3	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 4	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.

>> Valid Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus <<

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q234-Q239):

NEW QUESTION # 234
LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.
What should be implemented?

A. Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.
B. Set up a Marketing Cloud Account Engagement template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.
C. Opt prospects back in only if they have interacted with other marketing content and have a Marketing Cloud Account Engagement score greater than 10 using an automation rule.
D. Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.

Answer: B

NEW QUESTION # 235
LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account.
Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?

A. Set the sender of the email as a custom CRM user.
B. Set the sender of the email as the assigned owner.
C. Set the sender of the email as the account owner.
D. Set the sender of the email as a specific user.

Answer: C

NEW QUESTION # 236
There is Custom Field Type in Marketing Cloud Account Engagement called CRM User

A. False
B. True

Answer: B

NEW QUESTION # 237
The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.
What feature should be recommended?

A. Marketing Cloud Account Engagement Grade field
B. Marketing Cloud Account Engagement Score field
C. Einstein Lead Score
D. Einstein Behavior Score

Answer: D

Explanation:
https://help.salesforc e.com/articleView?id=sf.Marketing Cloud Account
Engagement_einstein_behavior_scoring.htm & type=5

NEW QUESTION # 238
" LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.
What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

A. Create an automation rule with rules to segment the prospects and actions send the emails
B. Create a list using a segmentation rule, then use completion actions on a form for the actions
C. Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "
D. Create a static list to segment the prospects, and then schedule email list sends with completion actions

Answer: C

NEW QUESTION # 239
......

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