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| Section | Weight | Objectives |
|---|---|---|
| Prospect Management | 13% | - Explain how to build and manage prospect lists - Describe how to manage the Account Engagement prospect lifecycle - Explain how to create and maintain prospects - Describe the components of a prospect record |
| Email Marketing | 15% | - Explain how to create and manage email templates - Explain how to create and manage lists - Describe the email rendering and validation process - Explain the differences between one-time emails, autoresponders, and engagement studio emails - Explain how to perform A/B testing - Describe the email sending process and deliverability |
| Lead Generation and Qualification | 14% | - Explain the concept and process of manual syncing - Explain how to use page actions - Explain how to create and manage forms - Describe how to use scoring and grading to qualify leads - Explain how to create and manage landing pages |
| Engagement Studio | 16% | - Describe how to create and manage Engagement Studio programs - Describe the process for testing an Engagement Studio program - Explain how to interpret Engagement Studio reports - Explain the purpose and benefits of Engagement Studio - Describe the components of an Engagement Studio program |
| Analytics and Reporting | 11% | - Describe how to use B2B Marketing Analytics - Explain the difference between asset-level and prospect-level reporting - Describe the different Account Engagement reports and their use cases - Explain how to analyze prospect activity |
| Marketing Automation | 12% | - Explain how to create and manage completion actions - Explain how to create and manage page actions - Explain how to create and manage automation rules - Explain how to create and manage segmentation rules |
| Account Engagement Configuration | 10% | - Explain how to map Account Engagement fields to Salesforce - Describe the relationship between Account Engagement and Salesforce - Explain the capabilities of the Salesforce Connector - Describe the capabilities of the Account Engagement Recycle Bin - Describe how to set up and configure the Account Engagement Lightning App |
| Administration and Governance | 9% | - Describe how to configure user roles and permissions - Explain the purpose and use of Connected Campaigns - Explain how to configure and use the Recycle Bin - Describe how to manage Account Engagement campaigns - Describe how to configure and manage visitor filters |
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NEW QUESTION # 172
A Marketing Cloud Account Engagement administrator would like to provide access to their eBook once their form has been submitted.
Which the methods would accomplish this?
Choose 2 answers
Answer: B,C
Explanation:
Explanation
Two methods that would accomplish providing access to an eBook once a form has been submitted are using a form completion action to send an autoresponder email with the eBook, and re-directing the prospect to the eBook instead of showing the form's Thank You Content. A form completion action is a way of defining what happens after a prospect submits a form, such as sending an email, adding to a list, or adjusting a score. An autoresponder email is a type of email that is automatically sent to a prospect when they perform a specific action, such as submitting a form. A Thank You Content is a web page that is displayed after a prospect submits a form, such as a confirmation message or a link to a resource. Using a form completion action to initiate an auto-download of the eBook, or including a link to the eBook in the Below Form section of the form are not methods that would accomplish providing access to an eBook once a form has been submitted, as they either involve downloading the eBook before submitting the form, or displaying the link to the eBook before submitting the form4. References: 4: [Create a Form]
NEW QUESTION # 173
What are the limitations of connecting Marketing Cloud Account Engagement to a Salesforce Sandbox account?
Answer: A,B
Explanation:
Explanation
The limitations of connecting Marketing Cloud Account Engagement to a Salesforce Sandbox account are: if connected to a sandbox first, when you create your production connector, all prospects will not automatically queue to sync, and Marketing Cloud Account Engagement can't "wipe" data, so you will need to manually delete any prospects and data that is brought into your Marketing Cloud Account Engagement account from the sandbox connector before enabling the connector for your production instance. A Salesforce Sandbox account is a copy of your production environment that you can use for testing and development purposes.
Marketing Cloud Account Engagement Sandboxes are test versions of a Marketing Cloud Account Engagement Business Unit that you can provision within a Salesforce Sandbox. However, Marketing Cloud Account Engagement Sandboxes have some limitations that you need to be aware of before using them. One limitation is that if you connect Marketing Cloud Account Engagement to a Salesforce Sandbox first, and then create a production connector, the prospects in your Marketing Cloud Account Engagement account will not automatically sync with the production environment. You will need to manually sync them or use an automation tool to do so. Another limitation is that Marketing Cloud Account Engagement cannot erase the data that is brought into your Marketing Cloud Account Engagement account from the sandbox connector, such as prospects, fields, and assets. You will need to manually delete them before enabling the connector for your production instance, or else you will end up with duplicate or unwanted data in your Marketing Cloud Account Engagement account1112 References: 11: Marketing Cloud Account Engagement Sandboxes: What They Can, and Can't Do12: Use Marketing Cloud Account Engagement Sandboxes
NEW QUESTION # 174
LenoxSoft has a yearly conference and is using a Pardot form on a computer tablet.
What can a Pardot administrator enable the form in order to reset the form after each new submission?
Answer: A
Explanation:
For a Pardot form used on a computer tablet in a setting like a conference, the Kiosk/Data Entry Mode is an ideal feature to enable. This mode is specifically designed for public or shared use scenarios, where multiple individuals will be filling out the form in succession. When this mode is enabled, the form automatically resets after each submission, clearing all previously entered data and preparing the form for the next user.
This ensures that each participant sees a fresh form, preventing the accidental sharing of personal information between users and facilitating a smooth data entry process in high-traffic environments.
NEW QUESTION # 175
A Marketing Cloud Account Engagement administrator wants to export a .csv of prospects that purchased a certain product within the last year. The product is captured in a Product Name field on the prospect record. The company's product will soon be changing names, therefore they need a one-time export of all prospects that have this specific product currently listed in the Product Name field.
What is the recommended way to identify these prospects to export to .csv?
Answer: B
Explanation:
The recommended way to identify the prospects who purchased a certain product within the last year and export them to a .csv file is to create a segmentation rule based on the Product Name field. A segmentation rule is a one-time rule that matches prospects based on certain criteria and performs certain actions. You can create a segmentation rule that matches prospects who have the specific product name in the Product Name field and the action to export them to a .csv file. This way, you can get a one-time export of all the prospects who have the product name before it changes. An automation rule, a completion action, or a dynamic list are not suitable for this goal, as they are either recurring, real-time, or based on an activity, not a one-time export based on a field value. Reference [Segmentation Rules Overview]
NEW QUESTION # 176
Form or Form Handler? I want to integrate with a third-party system.
Answer: B
Explanation:
Form handlers are the best option if you want to integrate with a third-party system, such as a payment gateway, a survey tool, or a webinar platform. Form handlers allow you to post data to more than one location, so you can send the prospect information to Marketing Cloud Account Engagement and to the external system at the same time1. You can also use form handlers to connect Marketing Cloud Account Engagement to your existing forms on your website or other platforms
NEW QUESTION # 177
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