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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Integration | 14% | - Event API usage and configuration - ETL feed system implementation - Salesforce Connector integration - Data flow management within and outside the platform |
| Topic 2: Activation | 18% | - Campaign creation and execution - Mobile and server-side campaigns - Open-time email campaigns - Campaign optimization and measurement - A/B testing setup and analysis |
| Topic 3: Sitemap | 18% | - Sitemap design and best practices - Web SDK implementation - Content zones configuration - Unified customer profile building - Catalog and page mapping |
| Topic 4: Einstein Capabilities | 10% | - Ingredients configuration and application - Einstein recipes overview and usage |
| Topic 5: Solution Overview | 16% | - Real-time interaction management use cases - Product terminology and core implementation components - Definition and business value of Marketing Cloud Personalization |
| Topic 6: Segmentation | 18% | - Segment performance reporting and analytics - Segment rules, filters and goals configuration - Segment export and integration with Journey Builder - Segment creation and management |
| Topic 7: Setup & Administration | 6% | - Identity system configuration - User attributes management - Platform configuration and setup procedures |
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NEW QUESTION # 56
Which global template do you select and customize to provide product recommendations on the homepage?
Answer: A
Explanation:
TheEinstein Product Recommendationsglobal template is selected and customized to provide product recommendations on the homepage.
* It is pre-configured to display dynamic product suggestions based on user behavior and preferences.
References:
* Salesforce Marketing Cloud Documentation - Product Recommendation Templates
NEW QUESTION # 57
How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization?
Answer: D
Explanation:
Marketing Cloud Personalization allows a total of64 global filters and goalscombined for each dataset. This limitation ensures optimal performance and manageability of data tracking and evaluation.
Reference: Salesforce Interaction Studio Dataset Configuration Guide.
NEW QUESTION # 58
A brand wants to do an ad-hoc export of new user-defined attributes, what option would they choose?
Answer: B
Explanation:
To export newly created user-defined attributes, the option toinclude all custom fields on a segment export ensures that all relevant data is included in the export. This facilitates detailed analysis and further integration.
Reference: Salesforce Interaction Studio Segment Export Documentation.
NEW QUESTION # 59
Which three components of a server side campaign must be coded by a developer?
Answer: B,C,E
Explanation:
* Parsing the JSON Response: Developers need to process the JSON response from the server to render the appropriate campaign content.
* Content Selection: Logic for dynamically selecting and displaying content based on campaign rules must be implemented.
* EVENT API Request: Developers use the Event API to send data to Interaction Studio for real-time personalization.
NEW QUESTION # 60
What are base item types that an administrator can use in a Catalog?
Answer: B
Explanation:
The base item types in aCatalogincludeProduct,Category, andArticle, which form the foundation for creating personalized recommendations and content delivery.
In Marketing Cloud Personalization, administrators can utilize the following base item types when constructing a catalog:
* Product:This represents the core item type for most catalogs, encompassing individual products or services offered by a business. Each product typically includes attributes like name, description, price, image, and other relevant details.
* Category:Categories provide a hierarchical structure for organizing products within a catalog. This allows for easier navigation, filtering, and browsing for both users and marketers. Categories can be nested to create multiple levels of organization.
* Article:Articles represent informational content related to products or services. This can include blog posts, news articles, product reviews, or any other content that provides valuable context or insights to users.
NEW QUESTION # 61
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