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Salesforce MC-202 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Email Marketing Best Practices15%- Demonstrate subscriber acquisition and retention methodologies
- Differentiate elements that impact message deliverability
- Evaluate email design elements and techniques for effective campaigns
Topic 2: Insights and Analytics10%- Analyze email performance and tracking data
Topic 3: Content Creation and Delivery24%- Manage content using Content Builder
- Configure and execute email sends
Topic 4: Marketing Automation26%- Configure automations using Automation Studio
- Configure and execute journeys using Journey Builder
Topic 5: Subscriber and Data Management26%- Manage subscribers, lists, and data extensions
- Configure segmentation and audiences

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q130-Q135):

NEW QUESTION # 130
After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?

Answer: C

Explanation:
Reference: Salesforce Marketing Cloud Documentation on Email Studio Overview and Send Management


NEW QUESTION # 131
The website team at North Trail Outfitter has noticed performance issues on the site when the marketing team sendspromotional emails.
What should the marketer do to prevent this problem?

Answer: B

Explanation:
Send Throttling allows marketers to control the rate at which emails are sent, thereby preventing performance issues on the website caused by sudden spikes in traffic. By configuring send throttling, Northern Trail Outfitters can spread out the email send over a period of time, reducing the load on their website. For detailed information, refer to theSend Throttling documentation.


NEW QUESTION # 132
An email marketer is creating an email to promote the new Northern trail Outfitters mobile app.
Which text should be used for the call-to-action button to drive the most engagement?

Answer: C

Explanation:
Thecall-to-action (CTA) button "Download now" is the most effective because it is clear, concise, and action- oriented. It provides an immediate, actionable command that can drive engagement effectively. Marketing best practices suggest that CTAs should be short, direct, and tell the user exactly what to do. References to such best practices can be found in Salesforce Marketing Cloud documentation and numerous marketing resources that discuss effective email marketing strategies.


NEW QUESTION # 133
A marketer wants to store all the attributes fora triggered send within a data extension.
Which configuration is required when creating the data extension for this triggered send information?

Answer: B

Explanation:
When creating a data extension to store all attributes for a triggered send, selecting the 'Use for triggered send' checkbox is essential. This configuration ensuresthat the data extension is specifically set up to handle triggered sends, enabling it to capture and store the necessary subscriber information and attributes associated with those sends. This setting activates the data extension for use with triggered send activities.
Reference:Salesforce Marketing Cloud Documentation - Triggered Sends


NEW QUESTION # 134
Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims that, despite providing an updated emailaddress, they are still receiving emails at an old address. NTO confirms that the customer's new email address is stored in the target data extension.
What is preventing the customer from receiving emails at their new address?

Answer: B

Explanation:
Reference:Salesforce Documentation - All Subscribers


NEW QUESTION # 135
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