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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Sales Emails and Alerts6%- Maximize sales and marketing alignment
- Configure Sales Emails and Alerts features
Account Configuration16%- Technical setup and architecture planning
- Data migration and integrity maintenance
- Usage governance and permission strategies
Email Marketing10%- Ensure deliverability and compliance
- Apply email marketing standards and best practices
- Optimize email content and performance
Evaluation17%- Assess existing infrastructure and marketing maturity
- Design strategies to identify customer needs
- Analyze business requirements and recommend solutions
Reporting, Metrics, and Analytics12%- Define relevant KPIs and metrics
- Interpret results and recommend improvements
- Configure and customize reports and dashboards
Automating Business Processes17%- Design engagement programs and sequences
- Select appropriate automation tools
- Build lead nurturing and campaign workflows
Lead Management14%- Configure lead routing and handoff processes
- Design lead generation strategies
- Implement scoring and grading models
Personalizing the Prospect Experience8%- Implement consent and preference management
- Design personalized interactions
- Recommend engagement enhancements

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q25-Q30):

NEW QUESTION # 25
What is true about grading? [Choose two answers]

Answer: A,B


NEW QUESTION # 26
"A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.
Which two reasons could explain why the remaining 10 prospects were not updated?
Choose 2 answers

Answer: A,D


NEW QUESTION # 27
"A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.
Which two types of activities would display in the lightning component?
Choose 2 answers

Answer: A,B


NEW QUESTION # 28
The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a "Request a Quote" form, OR * Has a score above
175 and a grade above B+ Which assignment model will best achieve their goals?

Answer: B


NEW QUESTION # 29
"LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.
How could they communicate this to all Marketing Cloud Account Engagement prospects?

Answer: D


NEW QUESTION # 30
......

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