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| Section | Weight | Objectives |
|---|---|---|
| Engagement Policies | 15% | - Build engagement strategies - Design and manage customer journeys - Define engagement policies |
| Decision Strategies | 15% | - Predictive analytics integration - Design and test decision strategies - Adaptive models |
| Channels | 10% | - Multi-channel delivery - Email and third-party integration - Real-time containers |
| Business Agility in 1:1 Engagement | 15% | - Change management - Operational workflows - Pega GenAI for content and operations |
| Actions and Treatments | 12% | - Present offers on web channels - Manage customer actions - Define outbound actions |
| Contact Policy and Volume Constraints | 13% | - Control outbound exposure - Set volume limits - Prevent action overexposure |
| AI and Arbitration | 8% | - AI-driven prioritization - Action arbitration logic - Business levers for ranking |
| Next-Best-Action Concepts | 12% | - Always-on outbound essentials - Optimize customer value in contact center - Define starting population - Customer engagement blueprint - Optimize Next-Best-Action strategy - One-to-one customer engagement |
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질문 # 60
U+ Bank, a retail bank, has recently implemented a project in which qualified customers see mortgage offers when they log in to the web self-service portal.
Currently, only the customers who satisfy the following engagement policy conditions receive the Fifteen-year fixed-rate mortgage offer:
The bank decides to make two changes:
1. Update the suitability condition for the Fifteen-year fixed-rate mortgage offer.
2. Introduce a new offer , Twenty-year fixed-rate mortgage.
The following table shows the new engagement policy conditions for both mortgage offers:
What is the best practice to fulfill this change management requirement in the Business Operations Environment?
정답：A
설명：
According to the best practice, a single change request should be created in the 1:1 Operations Manager portal, because both changes are related to the engagement policies and propositions that are managed in this portal. The Pega Customer Decision Hub portal is used to design and test the decision strategies, not the engagement policies and propositions. Verified Reference: Pega Decisioning Consultant | Pega Academy
질문 # 61
Regional Bank experiences an unexpected system outage affecting online banking services across multiple locations. The bank needs to immediately inform all customers about the temporary service disruption and provide alternative banking options. The communication must reach every customer simultaneously and should not be repeated.
Which communication approach should the bank use to address this urgent customer notification requirement?
정답：D
질문 # 62
A decisioning architect wants to use the customer properties income and age in a Filter component. Which decision component is required to enable access to these properties?
정답：D
설명：
To enable access to customer properties in a Filter component, you need to use a Data Import component. A Data Import component allows you to read data from various sources, such as data sets, data pages, or data flows, and make it available for other components in the strategy. In this case, you need to use a Data Import component that reads from a customer data source that contains income and age properties. Verified References: Pega Academy - Decisioning Consultant - Importing data
질문 # 63
U+ Bank has recently defined two contact policies:
1. Suppress a group of credit card offers for 30 days if any credit card offer is rejected three times in any channel in the past 15 days.
2. Suppress the Reward card offer, part of the credit card group, for 7 days if it is rejected twice in any channel in the last 7 days. Paul, an existing U+ Bank customer, no longer sees the Reward card offer. What is the reason that Paul cannot see the offer?
정답：D
설명：
Paul cannot see the Reward card offer because he rejected other credit card offers twice on the web channel and once in contact center in the past 15 days. This triggers the first contact policy that suppresses a group of credit card offers for 30 days if any credit card offer is rejected three times in any channel in the past 15 days.
The Reward card offer is part of the credit card group, so it is suppressed for Paul for 30 days. The second contact policy that suppresses the Reward card offer for 7 days if it is rejected twice in any channel in the last
7 days does not apply because Paul did not reject the Reward card offer twice in any channel in the last 7 days. Verified References: [Certified Pega Decisioning Consultant | Pega Academy], Suppression policies system Following is the description of the image that was sent with question no:5:
* This is a screenshot of a table with four columns and two rows.
* The table has a header row with white text on a blue background.
* The header row reads "Constraint name", "Constraint mode", "Constraint value", and "Channel".
* The second row has black text on a white background.
* The second row reads "Standard card", "Return any action that does not exceed", "100", and "Daily".
* The table has a gray border and a light blue background.
질문 # 64
A decisioning architect wants to use the customer properties income and age in a Filter component. Which decision component is required to enable access to these properties?
정답：D
설명：
To enable access to customer properties in a Filter component, you need to use a Data Import component. A Data Import component allows you to read data from various sources, such as data sets, data pages, or data flows, and make it available for other components in the strategy. In this case, you need to use a Data Import component that reads from a customer data source that contains income and age properties. Verified Reference: Pega Academy - Decisioning Consultant - Importing data
질문 # 65
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