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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Mobile Messaging (SMS and Push)	20%	- Configure SMS and push notification campaigns - Implement mobile opt-in management - Apply compliance and regulatory requirements - Design mobile customer journeys
Analytics and Reporting	15%	- Interpret attribution models - Build custom reports and dashboards - Analyze cross channel performance metrics
Email Marketing Advanced Concepts	25%	- Design A/B and multivariate test strategies - Optimize email deliverability - Configure dynamic content and personalization - Implement advanced segmentation strategies
Automation and Journey Builder	10%	- Design complex multi-step journeys - Configure wait and engagement activities - Implement decision split logic
Advertising and Social Integration	15%	- Implement audience synchronization - Configure Advertising Studio integrations - Leverage Social Studio capabilities
Cross Channel Strategy and Planning	15%	- Define cross channel campaign strategy aligned with business objectives - Design customer journey touchpoints - Identify target audiences across channels

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q84-Q89):

NEW QUESTION # 84
What three statements are true regao1krec; Einstein Engagement Frequency (EEF)?
Choose3 answers

A. EEF analyzes 360 days of historical data to determine the right frequency of communication.
B. EEFuses only commercial send data.Transactional sends are not considered in modeling.
C. Salesforce trains eachcustomer's model using only thatcustomer's data.
D. EEFfrequency analyzes 180 days of historical data to determine the right frequency of communication.
E. EEF helps marketers determine the datanumber of emails to send to individual subscribers of an organization, reducing the unsubscribesthat result from email fatigue.

Answer: A,C,E

NEW QUESTION # 85
What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?

A. An expression builder references Journey Data and Contact Data.
B. Non-nullable fields to be used for comparing your Journey Data and Contact Data fields
C. An expression builder references Journey Data and Journey Filtered : activities
D. Nullable fields to be used for comparing your Journey Data and Contact Data fields

Answer: A,B

NEW QUESTION # 86
What does Einstein copy Insight take into account, Select 3(arul's answer a,b,c)

A. spelling and punctuation errors
B. Frequently used phrases in subject line
C. emotional tone of subject line
D. engagement data

Answer: B,C,D

Explanation:
* Understanding Einstein Copy Insights:
* Purpose:Einstein Copy Insights, a feature in Marketing Cloud, analyzes your subject lines to predict their performance and provide recommendations for improvement.
* Correct Statements:
* A. Frequently used phrases in subject line:Einstein Copy Insights identifies phrases that are commonly used in your subject lines and analyzes their historical performance. This helps you understand which phrases are effective and which might be overused.
* C. Emotional tone of subject line:The model assesses the emotional tone of your subject lines (e.
g., positive, negative, neutral) and correlates it with engagement rates. This helps you craft subject lines that resonate with your audience.
* D. Engagement data:This is fundamental to Einstein Copy Insights. The model analyzes historical engagement data (open rates, click-through rates) for your subject lines to identify patterns and make predictions.
* Incorrect Statement:
* B. Spelling and punctuation errors:While good spelling and punctuation are important for email deliverability and professionalism, Einstein Copy Insightsdoesn'tspecifically analyze or flag these errors. It focuses on the content and its impact on engagement.
In Summary:
Einstein Copy Insights analyzes frequently used phrases, the emotional tone of subject lines, and historical engagement data to predict subject line performance.A, C, and D are correct.

NEW QUESTION # 87
What is true about shared entry event.

A. Yon can use filter for entry audience segregation.
B. It cannot be modified.
C. Data extension created by it can be modified.

Answer: A

NEW QUESTION # 88
Which three ways can an administrator improve how quickly Journey Builder processes records for entry?
Choose 3 answers

A. Use an ETLtool such as Automation Studio for large-scale segmentation before admitting contacts into Journey Builder instead of filtering contacts within the entry source.
B. Create a pre-filtered, sendable copy of the data extension for each journey instead of using the same data extension for multiple journeys.
C. Do not use a filter in the entry source to filter more than 50% of your contacts
D. Make sure you are connected to a fiber internet connection.
E. Create a userlD and permission set that will be used only for the configuration of Journey Builder processing.

Answer: A,B,C

NEW QUESTION # 89
......

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