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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 2	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 3	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 4	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 5	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q29-Q34):

NEW QUESTION # 29
What is true about Dynamic Content? [Choose three answers]

A. You can use dynamic content in subject lines
B. You can add up to 25 variations of content
C. You can add dynamic content to web pages
D. You can base variations on Scoring Categories

Answer: A,B,C

NEW QUESTION # 30
LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:
* The prospects must be located in Georgia or Florida.
* The prospects must submit their "Request a Demo" form.
When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a required field on the "Request a Demo" form.
How should LenoxSoft automate assigning these leads?

A. Add a completion action on the form to notify Admin, who manually assigns the prospect.
B. Create a completion action on the "Request a Demo" form with the action to assign to user.
C. Run an automation rule to assign based on the "Request a Demo" submission and State field.
D. Export the form submission report and import, assigning to the correct user upon import.

Answer: C

NEW QUESTION # 31
LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?

A. Set up scoring categories > create custom redirects associated with the scoring category > set completion actions to tag prospect > create an automation rule with criteria " prospect has tag new- product " to send an autoresponder email
B. Set up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list
> set the list as the recipient list of an engagement program
C. Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria " prospect score in scoring category greater than 0 " > set the list as the recipient list of an engagement program
D. Set up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages > put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria " prospect score in scoring category greater than 1 " to send an autoresponder email

Answer: C

NEW QUESTION # 32
The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Marketing Cloud Account Engagement feature of email now can be used to run these tests?

A. Create a one off email test send by entering an email address in the Send to Emails section of the testing tab
B. Create a dynamic list of approved users to use as the recipient list in the sending tab.
C. Create a test list of approved users to use in the testing tab of the email now.
D. Create a static list of approved users to use as the recipient list in the sending tab.

Answer: C

NEW QUESTION # 33
The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?

A. Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.
B. Send the prospects a monthly newsletter with product demos or free trial offers.
C. Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.
D. Create an engagement program to send educational content and notify sales if they engage.

Answer: C

NEW QUESTION # 34
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