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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Mobile (SMS/Push)13%- Mobile Studio configuration and usage
- MobilePush tools and functionalities
- GroupConnect and WhatsApp integration
- MobileConnect features and capabilities
Social Studio10%- Social media publishing and engagement
- Content management and moderation
- Social analytics and reporting
Journey Orchestration25%- Journey design and best practices
- Comparison between Datorama and Google Analytics
- Activities and decision splits
- Entry sources and audience evaluation
- Reporting and performance analysis
Einstein for Marketing Cloud23%- Einstein Engagement Frequency
- AI-powered personalization and prediction
- Einstein Copy Insights
- Send Time Optimization
- Einstein Engagement Scoring
Interaction Studio8%- Personalization and decisioning capabilities
- Integration with other Marketing Cloud modules
- Real-time interaction management
Triggers7%- SOAP and REST API triggers
- Event-driven automation
- Data extension and trigger management
Ad Studio12%- Audience targeting and segmentation
- Campaign management and optimization
- Integration with advertising platforms

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q14-Q19):

NEW QUESTION # 14
Which two concepts are types of Journeys?
Choose 2 answers

Answer: B,D


NEW QUESTION # 15
What is the recommended maximum number of activities that should be on a single journey canvas?

Answer: D


NEW QUESTION # 16
What does Priority in an in App message determine?

Answer: C


NEW QUESTION # 17
What is true about shared entry event.

Answer: A


NEW QUESTION # 18
In which place can the facebook ad campaign be viewed when created in ad studio?

Answer: A


NEW QUESTION # 19
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