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NEW QUESTION # 122
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registeredfor an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference.
When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?
(Choose 2 answers)
Answer: A,D
Explanation:
* Text Response templates allow recipients to reply to an SMS message, and MobileConnect can handle that reply.
* Data Capture templates allow you to store the SMS reply into a specific Data Extension for further processing, especially when using AMPscript.
Info Capture is used for form-style step-by-step conversations, not one-shot responses. Outbound is simply for sending SMS messages, without expecting or processing replies.
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Exact Extracts from Salesforce Documentation:
Source: Salesforce Help - MobileConnect Message Templates
# "Use Text Response to receive responses from subscribers and store those responses in a data extension with Data Capture templates." Source: Salesforce Help - Data Capture for SMS Responses
# "Data Capture templates in MobileConnect enable collection of information from subscribers directly into a data extension for further use."
NEW QUESTION # 123
Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day.
Which activity Is required in the automation?
Answer: B
Explanation:
Explanation
The SendLog Extract activity in Automation Studio will allow Northern Trail Outfitters to export a data file containing all subscribers who did not receive their intended email in the last 24 hours. The automation can then be scheduled to run each day to ensure that the data file is updated.
Reference: https://help.salesforce.com/articleView?id=mc_as_sendlog_extract_activity.htm&type=5
NEW QUESTION # 124
Northern Trail Outfitters (NTO) needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks:
* Maintain NTO's master suppression list
* Configure data relationships
* Create new subscriber attributes
Which role should be assigned to the IT staff member?
Answer: C
NEW QUESTION # 125
Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account.
NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security.
Which solution should the consultant recommend?
Answer: B
Explanation:
Comprehensive and Detailed Explanation:
The correct answer is B - Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management.
* SSH Key authentication allows secure, passwordless connection to the Enhanced FTP server.
* It eliminates the need for password rotation, thus avoiding manual updates every 90 days while still maintaining security.
* SSH keys are managed within Marketing Cloud's Key Management.
#Why others are wrong:
* A: SAML SSO is for user login to Salesforce/Marketing Cloud apps, not for FTP authentication.
* C: 'Exclude FTP Users from Password Expiration' is not available for standard Enhanced FTP users (it' s only for system user accounts under certain conditions).
* D: SFTP is already in place through Enhanced FTP; the issue is not switching protocols but eliminating password dependency.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Enhanced FTP Authentication:
"To avoid password expiration impacting file transfers, request SSH Key Authentication to be enabled for the Enhanced FTP user. SSH keys allow passwordless authentication for secure automation." (Source:https://help.salesforce.com/s/articleView?id=sf.mc_es_enhanced_ftp.htm)
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NEW QUESTION # 126
Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and Journeys In each environment prior to launching in production.
Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between each environment?
Answer: D
NEW QUESTION # 127
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