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| Section | Weight | Objectives |
|---|
| Topic 1: Reporting, Metrics, and Analytics | 12% | - Interpret results and recommend improvements - Define relevant KPIs and metrics - Configure and customize reports and dashboards
|
| Topic 2: Sales Emails and Alerts | 6% | - Configure Sales Emails and Alerts features - Maximize sales and marketing alignment
|
| Topic 3: Account Configuration | 16% | - Usage governance and permission strategies - Data migration and integrity maintenance - Technical setup and architecture planning
|
| Topic 4: Personalizing the Prospect Experience | 8% | - Recommend engagement enhancements - Implement consent and preference management - Design personalized interactions
|
| Topic 5: Email Marketing | 10% | - Ensure deliverability and compliance - Optimize email content and performance - Apply email marketing standards and best practices
|
| Topic 6: Lead Management | 14% | - Implement scoring and grading models - Design lead generation strategies - Configure lead routing and handoff processes
|
| Topic 7: Automating Business Processes | 17% | - Select appropriate automation tools - Design engagement programs and sequences - Build lead nurturing and campaign workflows
|
| Topic 8: Evaluation | 17% | - Assess existing infrastructure and marketing maturity - Design strategies to identify customer needs - Analyze business requirements and recommend solutions
|
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q216-Q221):
NEW QUESTION # 216
Can we connect Twilio SMS Center via Marketing Cloud Account Engagement Connector?
Answer: A
NEW QUESTION # 217
Which is true about Visitor Filters?
- A. You can the filter by IP
- B. You can filter by a hostname
- C. Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications
- D. You can filter by a hostname wildcard
- E. You can't filter your own company IP
Answer: A,B,C,D
NEW QUESTION # 218
LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?
- A. Set up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages
> put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email - B. Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria "prospect score in scoring category greater than 0" > set the list as the recipient list of an engagement program
- C. Set up scoring categories > create custom redirects associated with the scoring category > set completion actions to tag prospect > create an automation rule with criteria "prospect has tag new-product" to send an autoresponder email
- D. Set up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list
> set the list as the recipient list of an engagement program
Answer: B
NEW QUESTION # 219
"The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly.
What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?
- A. Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role
- B. Configure users > set up a user group > have nurture programs assign prospects to the user group
- C. Configure users > set up a queue > have nurture programs assign prospects to the queue
- D. Configure users > set up a round robin > have nurture programs assign prospects to the round robin
Answer: B
NEW QUESTION # 220
LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program.
What is the best way to help their marketing team achieve this goal?
- A. A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.
- B. Increase the wait time on the Email send action steps.
- C. Automatically remove prospects from the program when an email reply trigger is met.
- D. Set the Engagement Studio program to repeat every 10 days.
Answer: A
NEW QUESTION # 221
......
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