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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Contact Policy and Volume Constraints | 13% | - Set volume limits - Control outbound exposure - Prevent action overexposure |
| Topic 2: Next-Best-Action Concepts | 12% | - Always-on outbound essentials - One-to-one customer engagement - Customer engagement blueprint - Define starting population - Optimize Next-Best-Action strategy - Optimize customer value in contact center |
| Topic 3: Decision Strategies | 15% | - Design and test decision strategies - Adaptive models - Predictive analytics integration |
| Topic 4: Engagement Policies | 15% | - Define engagement policies - Design and manage customer journeys - Build engagement strategies |
| Topic 5: Business Agility in 1:1 Engagement | 15% | - Operational workflows - Change management - Pega GenAI for content and operations |
| Topic 6: Channels | 10% | - Real-time containers - Email and third-party integration - Multi-channel delivery |
| Topic 7: AI and Arbitration | 8% | - Action arbitration logic - Business levers for ranking - AI-driven prioritization |
| Topic 8: Actions and Treatments | 12% | - Define outbound actions - Manage customer actions - Present offers on web channels |
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NEW QUESTION # 71
MyCo, a mobile company, uses Pega Customer Decision Hub to display offers to customers on its website.
The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.
The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
As a decisioning architect, what do you configure to select the best offer from both groups based on customer behavior?
Answer: D
Explanation:
To select the best offer from both groups based on customer behavior, you need to ensure that the propensity is enabled in Arbitration tab. Propensity is a measure of how likely a customer is to accept an offer, based on their past behavior and profile. By enabling propensity in Arbitration tab, you can compare the propensities of different offers across groups and select the one with the highest propensity as the next best action. Verified References: Pega Academy - Decisioning Consultant - Arbitrating actions
NEW QUESTION # 72
MyCo, a telecom company, recently introduced a new mobile handset offer, MyFone 14 Pro, for its premium customers. As the bank has financial targets to meet, the business decides to boost the MyFone 14 Pro offer.
As a decisioning architect, how can you ensure that the MyFone 14 Pro offer is prioritized over other offers?
Answer: A
Explanation:
The business weight is a parameter that allows you to manually adjust the priority of an offer based on your business objectives and preferences. The business weight is multiplied by the business value and the propensity to calculate the final priority score of an offer. A higher business weight means a higher priority score, making the offer more likely to be selected and presented to the customer. Therefore, if you want to boost an offer, you can increase its business weight. Verified References: Pega Decisioning Consultant | Pega Academy
NEW QUESTION # 73
U+ BankT a retail bank, uses Pega Customer Decision Hub to manage various business changes throughout their operations The bank's team members need to understand which change request type to use tor different business scenarios they encounter Select each change request type on the left, and drag it to the matching scenario descriptions on the right:
Answer:
Explanation:
NEW QUESTION # 74
Acme Retail uses Pega Customer Decision Hub to present various offers to its customers. The company notices that some high-value customers are not receiving any offers. The marketing team wants to identify these underserved customers.
Which tool in Pega Customer Decision Hub can Acme Retail use to identify segments of customers who are not receiving relevant offers?
Answer: B
NEW QUESTION # 75
You are a decisioning architect on a next-best-action project and are responsible for designing and implementing decision strategies. Select each component on the leftand drag it to the correct requirement on the right.
Answer:
Explanation:
NEW QUESTION # 76
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