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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Account Configuration	12%	- Sender authentication and deliverability management - User roles, permissions and security settings - Account hierarchy and business unit setup - Mobile Studio configuration and features
Integration	20%	- Integration with Salesforce CRM and external systems - Extension products and integration solutions - Marketing Cloud Connect configuration and troubleshooting - Data model support for personalized messaging
Data Modeling and Management	21%	- Reporting, tracking and data views - Data extensions, attribute groups and relationships - Contact configuration and identity management - Data import, export and transformation
Discovery and Architecture	16%	- Long-term solution maintainability and scalability - Requirements gathering and analysis - Data and segmentation strategy design - Solution design and architecture planning
Automation	20%	- Scheduling and monitoring automations - Journey Builder design and implementation - Complex automation scenarios and best practices - Automation Studio activities and workflows
Messaging	11%	- Cross-channel messaging strategy - Email, SMS and push message design - Content personalization and dynamic content - Message delivery and optimization

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q110-Q115):

NEW QUESTION # 110
Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?

A. Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.
B. Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week.
C. Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period.
D. Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact.

Answer: A

NEW QUESTION # 111
A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts.
The customer would like to automatically update a data extension to determine who will be attending.
*The data extension will hold each contact's response as well as the time stamp of the click.
*The contact will receive an email two days after the click event.
*Both emails should be sent via Journey Builder.
What is the optimal solution to record the click activity prior to sending the second email?

A. Use a landing page to record the click and trigger an email.
B. Leverage the Engagement Split and the Update Contact Activity.
C. Leverage the Decision Split and create a Custom Activity.
D. Use a landing page to record the click in the data extension.

Answer: B

NEW QUESTION # 112
Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case?

A. Report Studio
B. Interaction Studio
C. Datorama
D. Web Analytics Connector

Answer: C

Explanation:
Datorama is a product that enables marketers to connect and unify their data sources, visualize and analyze their data, and optimize their marketing performance. Datorama can help NTO centralize their analytics data from Marketing Cloud, Sales Cloud, and other sources, and provide insights and recommendations to drive return on investment and growth via their marketing sends. References:
https://www.salesforce.com/products/marketing-cloud/platform/datorama-marketing-intelligence/https://help.sal

NEW QUESTION # 113
Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day.
Which activity Is required in the automation?

A. SQL Query Activity
B. Data Extract Activity
C. Report Definition Activity
D. SendLog Extract

Answer: A

NEW QUESTION # 114
Northern Trail Outfitters maintains their primary customer identity in their ERP system but managers their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.
What consideration should be made before implementing this solution?

A. They will have to migrate to use Service Cloud IDs, such as the Contact ID, as the contact key instead of ERP IDs.
B. Moving to use the email address as the contact key would simplify the integration since it is common to both systems.
C. Marketing Cloud will deduplicate customers based on their email address, meaning some customers may be overwritten or not receive email.
D. The number of contacts added to the instance will be approximately twice as large by using this integration pattern.

Answer: B

NEW QUESTION # 115
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