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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Account Configuration	16%	- Data migration and integrity maintenance - Technical setup and architecture planning - Usage governance and permission strategies
Topic 2: Reporting, Metrics, and Analytics	12%	- Configure and customize reports and dashboards - Define relevant KPIs and metrics - Interpret results and recommend improvements
Topic 3: Email Marketing	10%	- Apply email marketing standards and best practices - Optimize email content and performance - Ensure deliverability and compliance
Topic 4: Lead Management	14%	- Configure lead routing and handoff processes - Design lead generation strategies - Implement scoring and grading models
Topic 5: Evaluation	17%	- Assess existing infrastructure and marketing maturity - Analyze business requirements and recommend solutions - Design strategies to identify customer needs
Topic 6: Sales Emails and Alerts	6%	- Configure Sales Emails and Alerts features - Maximize sales and marketing alignment
Topic 7: Personalizing the Prospect Experience	8%	- Design personalized interactions - Implement consent and preference management - Recommend engagement enhancements
Topic 8: Automating Business Processes	17%	- Select appropriate automation tools - Design engagement programs and sequences - Build lead nurturing and campaign workflows

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q109-Q114):

NEW QUESTION # 109
A Marketing Cloud Account Engagement administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers to set Engage

A. A link to assign licenses and permission sets
B. Campaign send limits
C. A link to Salesforce Engage training resources
D. A link to download Engage Alerts for Mac

Answer: C,D

NEW QUESTION # 110
"The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly.
What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?

A. Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role
B. Configure users > set up a round robin > have nurture programs assign prospects to the round robin
C. Configure users > set up a queue > have nurture programs assign prospects to the queue
D. Configure users > set up a user group > have nurture programs assign prospects to the user group

Answer: D

NEW QUESTION # 111
What is true about the Salesforce connector [Choose two answers]

A. Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement
B. When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.
C. Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.
D. You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment

Answer: C,D

NEW QUESTION # 112
LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

A. Enable two-click unsubscribe in Marketing Cloud Account Engagement.
B. Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.
C. Move the unsubscribe link to the header of the email instead of the footer.
D. Immediately send prospects the resubscribe email template.

Answer: C

NEW QUESTION # 113
LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.
Which assignment workflow would meet these requirements?

A. Add form completion actions to first assign to the user and then to create a Salesforce task.
B. Add form completion actions to add to the engagement studio program and notify the assigned user.
C. Add form completion actions to first assign to the assigned user and then to notify the user.
D. Add form completion actions to send customized email with a call reminder to the sales user.

Answer: A

NEW QUESTION # 114
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