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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Email Marketing	10%	- Optimize email content and performance - Ensure deliverability and compliance - Apply email marketing standards and best practices
Reporting, Metrics, and Analytics	12%	- Configure and customize reports and dashboards - Define relevant KPIs and metrics - Interpret results and recommend improvements
Sales Emails and Alerts	6%	- Configure Sales Emails and Alerts features - Maximize sales and marketing alignment
Lead Management	14%	- Design lead generation strategies - Configure lead routing and handoff processes - Implement scoring and grading models
Account Configuration	16%	- Usage governance and permission strategies - Technical setup and architecture planning - Data migration and integrity maintenance
Automating Business Processes	17%	- Select appropriate automation tools - Design engagement programs and sequences - Build lead nurturing and campaign workflows
Evaluation	17%	- Design strategies to identify customer needs - Analyze business requirements and recommend solutions - Assess existing infrastructure and marketing maturity
Personalizing the Prospect Experience	8%	- Implement consent and preference management - Recommend engagement enhancements - Design personalized interactions

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q63-Q68):

NEW QUESTION # 63
Why should a company assign prospects in Marketing Cloud Account Engagement via Salesforce active assignment rules instead of using other Marketing Cloud Account Engagement assignment actions?

A. The ability to allow Salesforce to overwrite an assigned user in Marketing Cloud Account Engagement
B. The ability to assign prospects based on specific criteria being met
C. The ability to assign prospects via automation instead of manually
D. The ability to use existing complex Salesforce lead routing processes

Answer: B

NEW QUESTION # 64
LenoxSoft is setting up a brand new Marketing Cloud Account Engagement business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Marketing Cloud Account Engagement.
What should they do to provide these users access to Marketing Cloud Account Engagement?

A. Provide each user with a unique activation link to create their own Administrator user records in Marketing Cloud Account Engagement.
B. Change each user's profile in Salesforce to the System Administrator role, which will create them as Administrator users in Marketing Cloud Account Engagement.
C. Import the users into Marketing Cloud Account Engagement and select the Administrator role on their Marketing Cloud Account Engagement user records.
D. Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.

Answer: C

NEW QUESTION # 65
LenoxSoft is considering moving from a shared IP address to a dedicated IP address.
What requirement would support advising them to move to a dedicated IP?

A. LenoxSoft sending more than 100,000 emails a month
B. LenoxSoft sending a quarterly emails to 100,000 prospects
C. LenoxSoft's database growing by 500,000 prospects
D. LenoxSoft creating 20 new Engagement Programs

Answer: A

NEW QUESTION # 66
What is true about the Salesforce connector [Choose two answers]

A. When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.
B. Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.
C. Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement
D. You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment

Answer: B,D

NEW QUESTION # 67
LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.

A. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form, but you can still register your
B. That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.
C. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form since "Register for a webinar" completion action and Marketing Cloud Account Engagement prospects who are filtered do not have completion actions applied to them.
D. Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.

Answer: D

NEW QUESTION # 68
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