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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Objectives
Topic 1: Lead Management	- Prospect lifecycle and grading/segmentation 1. Sync behavior with Salesforce CRM 2. Lead qualification and scoring model configuration
Topic 2: Account Engagement Fundamentals	- Platform architecture and key concepts 1. Account Engagement (Pardot) objects and data model 2. Business units and org structure
Topic 3: Email Marketing and Engagement	- Email creation and delivery 1. Email templates and dynamic content usage 2. Deliverability and sender reputation management
Topic 4: Automation and Campaigns	- Automation tools 1. Automation rules and completion actions 2. Engagement Studio programs
Topic 5: Reporting and Administration	- Analytics and system configuration 1. Campaign reporting and ROI tracking 2. User roles, permissions, and setup configuration

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q155-Q160):

NEW QUESTION # 155
LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.
Which two actions should be taken to achieve this?
Choose 2 answers

A. Migrate the HTML and CSS of the current form into a new Marketing Cloud Account Engagement layout template.
B. Import the list of custom fields used on their forms to create the fields in Marketing Cloud Account Engagement.
C. Create the existing form links as custom redirects in Marketing Cloud Account Engagement for tracking.
D. Create the custom fields needed for the forms individually in Marketing Cloud Account Engagement.

Answer: A,D

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_automation_page_actions.htm&type=5

NEW QUESTION # 156
What is the purpose of creating a Tracker subdomain? [Choose one answer]

A. To allow emails to be sent from your domain
B. All of the above
C. To give a seamless transition between pages and form that you host and your Marketing Cloud Account Engagement hosted assets.
D. To host all Marketing Cloud Account Engagement landing pages and forms on your website

Answer: C

NEW QUESTION # 157
LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.
What process would accomplish this in Marketing Cloud Account Engagement?

A. Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
B. Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
C. Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
D. Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program

Answer: D

NEW QUESTION # 158
Select all available User Email Preferences

A. Send weekly search marketing email (sent on Mondays)
B. Send daily prospect activity emails (for my prospects)
C. Send weekly search marketing email (sent on Fridays)
D. Send an email when a prospect is assigned
E. Send weekly inactive automations report email
F. Send daily visitor assignment emails
G. Send starred prospect activity alerts
H. Send daily prospect activity emails (for all prospects)
I. Send daily prospect assignment emails
J. Send monthly in
active automations report email
K. Send daily visitor activity emails

Answer: A,B,D,G,H,I,J,K

NEW QUESTION # 159
What is true about A/B testing? [Choose two answers]

A. You can disable A/B testing before and after email sent.
B. It is recommended to test at least 5 different elements in your A/B tests.
C. You can only do A/B testing on list emails.
D. When you turn off A/B testing you will have to choose which version to keep.

Answer: C,D

NEW QUESTION # 160
......

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