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| Section | Weight | Objectives |
|---|---|---|
| Segmentation and Insights | 18% | - Calculated vs streaming insights - Segment membership analysis - Insight implementation - Segment creation and configuration |
| Data Cloud Setup and Administration | 12% | - Permissions and access control - Data spaces and configuration - Monitoring and maintenance tools - Data streams and data bundles |
| Identity Resolution | 14% | - Matching and reconciliation rules - Identity use cases - Unified profile creation - Conflict resolution |
| Data Ingestion and Modeling | 20% | - Data modeling best practices - Data validation and inspection - Transformation and mapping - Ingestion from various sources |
| Act on Data | 18% | - Process automation and triggering - Troubleshooting activations - Activation concepts and use cases - Attribute usage and management |
| Data Cloud Overview | 18% | - Business value and use cases - Architecture and ecosystem - Core concepts and terminology |
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NEW QUESTION # 53
Cloud Kicks wants to be able to build a segment of customers who have visited its website within the previous 7 days.
Which filter operator on the Engagement Date field fits this use case?
Answer: A
Explanation:
The filter operator Last Number of Days allows you to filter on date fields using a relative date range that specifies the number of days before today. For example, you can use this operator to filter on customers who have visited your website in the last 7 days, or the last 30 days, or any number of days you want. This operator is useful for creating dynamic segments that update automatically based on the current date12. References:
Relative Date Filter Reference
Create Filtered Segments
NEW QUESTION # 54
Northern Trail Outfitters asks its consultant to extract the runner profiles and activity logs from its Track My Run mobile app and load them into Data Cloud. The marketing department also indicates that they need the last 90 days of historical data and want all new and updated data as it becomes available on a go-forward basis.
As best practice, which sequence of actions should the consultant use to implement this request?
Answer: B
Explanation:
Initial Data Load: For loading large volumes of historical data, such as the last 90 days of runner profiles and activity logs, bulk ingestion is the most efficient method. It allows for high-throughput data transfer.
Bulk Ingestion: Use Salesforce Data Cloud's bulk ingestion tools to load the historical data quickly and efficiently.
Ongoing Data Synchronization: To keep the Data Cloud updated with new and modified records as they become available in the Track My Run mobile app, streaming ingestion is appropriate. It ensures near-real- time data updates.
Streaming Ingestion: Configure streaming ingestion to continuously update the Data Cloud with new and updated data from the mobile app.
Sequence of Actions:
Step 1: Perform bulk ingestion to import the last 90 days of historical data into Data Cloud.
Step 2: Set up streaming ingestion to handle ongoing updates and new data as it becomes available.
Best Practice: This approach ensures that the initial large data load is handled efficiently, and ongoing updates are processed in near real-time, providing the marketing department with the most up-to-date data.
References:
Salesforce Data Cloud Ingestion Methods
Salesforce Bulk Data Ingestion
Salesforce Streaming Data Ingestion
NEW QUESTION # 55
What does it mean to build a trust-based, first-party data asset?
Answer: C
Explanation:
This is what it means to build a trust-based, first-party data asset. It involves respecting the privacy and preferences of individuals who share their data with an organization and ensuring that the data is used in a responsible and ethical way. Reference: https://www.salesforce.com/products/genie/overview/
NEW QUESTION # 56
Which two statements are true about using consent API and exercising right to be forgotten?
Answer: B,C
Explanation:
These two statements are true about using consent API and exercising right to be forgotten. Data deletion requests are reprocessed at regular intervals to ensure that any new data related to the individual is deleted. Data deletion requests are submitted for individual profiles that represent unique identities in Data Cloud. Reference: https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_consent_api.htm&type=5
NEW QUESTION # 57
Which match criteria is only available as custom in order to perform an exact match in Identity Resolution?
Answer: C
Explanation:
Explanation
Party Identification Id is the only match criteria that is only available as custom in order to perform an exact match in Identity Resolution. Party Identification Id is a unique identifier for each Party Identification record in the data model. It is not one of the standard match criteria that Data Cloud provides out of the box, so it has to be created as a custom match criteria. Custom match criteria allow you to use any field from the data model as a match rule. References: Create Custom Match Criteria
NEW QUESTION # 58
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