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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Automation	20%	- Scheduling and monitoring automations - Automation Studio activities and workflows - Complex automation scenarios and best practices - Journey Builder design and implementation
Topic 2: Account Configuration	12%	- Account hierarchy and business unit setup - Sender authentication and deliverability management - User roles, permissions and security settings - Mobile Studio configuration and features
Topic 3: Integration	20%	- Extension products and integration solutions - Data model support for personalized messaging - Marketing Cloud Connect configuration and troubleshooting - Integration with Salesforce CRM and external systems
Topic 4: Messaging	11%	- Content personalization and dynamic content - Message delivery and optimization - Email, SMS and push message design - Cross-channel messaging strategy
Topic 5: Discovery and Architecture	16%	- Data and segmentation strategy design - Solution design and architecture planning - Long-term solution maintainability and scalability - Requirements gathering and analysis
Topic 6: Data Modeling and Management	21%	- Contact configuration and identity management - Data import, export and transformation - Reporting, tracking and data views - Data extensions, attribute groups and relationships

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Salesforce Certified Marketing Cloud Consultant Marketing-Cloud-Consultant Prüfungsfragen mit Lösungen (Q32-Q37):

32. Frage
Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. Northern Trail Outfitters (NTO) has a separate instance of Sales Cloud serving as its current customer master database.
What two actions should be taken when using Contact Builder? (Choose two.)

A. Conduct manual imports of customer information from Sales Cloud.
B. Use Marketing Cloud Connect to include data from Sales Cloud.
C. Create a data extension to incorporate the imported data from Dashboard.
D. Combine each individual's channel contact information under one record.

Antwort: B,D

33. Frage
A customer wants Sales Cloud users to create and send Marketing Cloud emails.
Which two recommendations should the consultant make? Choose 2 answers

A. The consultant should enable the Create Email feature on the user Profile in Sales Cloud.
B. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.
C. The consultant should enable deep linking in the Marketing Cloud Connect configuration.
D. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.

Antwort: C,D

34. Frage
ABC Company wants to automate the sending of shipping notices and a customer survey.
* Shipping notices will be sent once a day.
* The shipping file will be placed on the FTP some time after 4:00 p.m.
* The shipping data will be sorted in the Shipping Notice data extension.
* A field in the data extension will contain the shipping date.
* The survey needs to be sent at 9:00 a.m., exactly 10 days after the customer's order ships.
Which workflow would most effectively enable ABC Company to do this?

A. Automation 1: Scheduled to run daily at 7:00 PM Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email
B. Automation 1: Triggered Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email
C. Automation 1: Scheduled to run daily at 7:00 PM Import File -> Filter -> Send Email -> Wait -> Filter-> Send Email
D. Automation 1: Triggered Import File -> Filter -> Send Email -> Wait-> Filter -> Send Email

Antwort: D

Begründung:
If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation.
Triggered Automations are fired as soon as a file hits a specific location within FTP. Transfer activity is involved when file is encrypted.

35. Frage
Northern
Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
How should the consultant facilitate this within Contact Builder?

A. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
B. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
C. Create three distinct Attribute Groups that link each data extension directly to Contacts.
D. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.

Antwort: A

36. Frage
As part of their brand guidelines, NTO uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practices for font usage in email?

A. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
B. Use a web-safe font for text that closely matches the brand's custom font.
C. Build an email as one image, with all text saved in the brand font.
D. Build an email using multiple images, with all text saved in the brand font.

Antwort: B

37. Frage
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