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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

SectionWeightObjectives
Solution Overview16%- Core components and terminology
- Marketing Cloud Personalization fundamentals
- Real-time Interaction Management (RTIM) value and use cases
Activation18%- Email and mobile campaigns
- Server-side campaigns
- A/B Testing
Data Integration14%- ETL feed system
- Data flows in and out of Marketing Cloud Personalization
- Event API
- Salesforce Connector
Sitemap18%- Web SDK implementation
- Content zones
- Unified customer profile
- Catalog and page mapping
Setup & Administration6%- Initial platform setup
- User attributes and identity system
Segmentation18%- Export segments
- Segment rules and filters
- Goals and reporting
- Journey Builder segment listener
Einstein Capabilities10%- Einstein recipes
- Ingredients and recommendation tuning

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q88-Q93):

NEW QUESTION # 88
What are three features of the WebSDK when deployed on a website?

Answer: A,C,E


NEW QUESTION # 89
What three components are defined by the developer in the Sitemap?

Answer: A,B,D

Explanation:
Page Types:
* Defines the structure of website pages, enabling accurate mapping of data and personalization rules.


NEW QUESTION # 90
Which development language is used to code the sitemap?

Answer: B

Explanation:
Javascriptis used to code the sitemap in Interaction Studio, enabling seamless tracking and interaction mapping. It allows integration with the Web SDK for personalization and data collection.
Reference: Salesforce Interaction Studio Web SDK and Sitemap Coding Guide.


NEW QUESTION # 91
If you want to compare the completion of two objectives based on a filter, what report would you use?

Answer: D


NEW QUESTION # 92
Which data feed integrates purchase data into a profile in interaction studio?

Answer: C


NEW QUESTION # 93
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