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Salesforce MCE-Dev-201 Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Certified Marketing Cloud Engagement Developer Exam (MCE-Dev-201)
Exam Number:MCE-Dev-201
Exam Price:USD 200
Real Exam Qty:Approximately 60 multiple-choice / multiple-select questions
Exam Format:Scenario-based Questions, Multiple Choice, Multiple Select
Available Languages:English
Exam Duration:105 minutes
Related Certifications:Salesforce Certified Marketing Cloud Administrator
Salesforce Certified Marketing Cloud Email Specialist
Certificate Validity Period:1 year (maintenance required)
Recommended Training:Salesforce Trailhead Marketing Cloud Training
Marketing Cloud Developer Learning Path
Exam Registration:Webassessor Exam Portal
Salesforce Credential Registration
Sample Questions:Salesforce MCE-Dev-201 Sample Questions
Exam Way:Online proctored or onsite exam via Kryterion/Webassessor
Pre Condition:Recommended experience with Salesforce Marketing Cloud and familiarity with Email Specialist-level concepts
Official Syllabus URL:https://trailhead.salesforce.com/credentials/marketingclouddeveloper

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Salesforce MCE-Dev-201 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Data Management: This domain covers importing data with various file formats writing SQL queries for data manipulation extracting data from Marketing Cloud applying SQL best practices managing send logs and understanding data impacts from contact deletion.
Topic 2
  • Programmatic Languages: This domain focuses on coding with AMPscript and Server-Side JavaScript including language syntax functions processing methods development best practices and programmatic subscriber exclusion during sends.
Topic 3
  • Security: This domain addresses data protection in Marketing Cloud including available security options and best practices for maintaining secure platform configurations.
Topic 4
  • API: This domain addresses interacting with Marketing Cloud through SOAP and REST APIs including API objects methods routes OAuth authentication flows with access tokens and handling API responses.
Topic 5
  • Data Modeling: This domain covers structuring contact and subscriber data in Marketing Cloud including configuring the contact model understanding data extension types and uses managing contact records across channels and the contact deletion process.

Salesforce Certified Marketing Cloud Engagement Developer Sample Questions (Q121-Q126):

NEW QUESTION # 121
A developer needs to add From Addresses to Marketing Cloud and wants to ensure they are verified before being used for sending.
Which tworoutes would allow this?
Choose 2 answers

Answer: A,D

Explanation:
To add and verify From Addresses in Marketing Cloud, you can use the following routes:
* POST /messaging/v1/domainverification: This endpoint is used to verify a single domain.
* POST /messaging/v1/domainverification/bulk/insert: This endpoint is used to verify multiple domains in bulk.
Salesforce Domain Verification API


NEW QUESTION # 122
Certification Aid wants to implement a custom profile center using SOAP API. Which SOAP API methods are relevant to achieve this? Choose 2.

Answer: B,D

Explanation:
To implement a custom profile center using SOAP API, the relevant SOAP API methods are:
* Describe (B) - This method is used to retrieve metadata about objects, such as their fields and properties. It is useful for understanding the structure of the data you are working with.
* Update (C) - This method is used to update existing records in Marketing Cloud. It is essential for modifying subscriber data in the custom profile center.
References:
Salesforce Marketing Cloud SOAP API Methods
Custom Profile Center Implementation


NEW QUESTION # 123
Northern Trail Outfitters is using a mobile campaign to collect email addresses of interested subscribers.
Using AMPScript'sAPI functions they will send a confirmation email when an email is texted into their short code.
Which two objects are required to successfully create a TriggeredSend object? Choose 2 answers

Answer: B,D


NEW QUESTION # 124
A marketer is troubleshooting why an email send's tracking information is not available in Sales Cloud. The marketer confirms MarketingCloud Connect is installed properly. What should be confirmed next to continue troubleshooting the send's tracking information?

Answer: C

Explanation:
If the email send's tracking information is not available in Sales Cloud, the next step is to confirm that the audience was a Salesforce Data Extension containing the appropriate Salesforce ID (SFID).
* Salesforce Data Extension: Ensure that the data extension used for the send is a Salesforce Data Extension that includes the appropriate SFID for each subscriber. This is crucial for the integration to correctly match the tracking data with the Salesforce records.
Salesforce Marketing Cloud Connect Troubleshooting


NEW QUESTION # 125
Certification Aid wants to update Contact data stored in a Data Extension using the REST API. What is required to achieve this? Choose 1.

Answer: D

Explanation:
To update Contact data stored in a Data Extension using the REST API, the Data Extension must be in an Attribute Group (A). This is necessary because the REST API interacts with Contact data through Attribute Groups, which organize Data Extensions and their relationships within Contact Builder.
References:
Salesforce Marketing Cloud REST API
Contact Builder and Attribute Groups


NEW QUESTION # 126
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