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Salesforce Marketing-Cloud-Consultant is a certification exam that is designed for professionals who have expertise in implementing Salesforce Marketing Cloud solutions. Marketing-Cloud-Consultant exam is targeted towards individuals who possess knowledge of marketing automation tools and can use them to develop effective marketing strategies for their organization. Salesforce Certified Marketing Cloud Consultant certification validates the knowledge and skills required to implement and manage marketing campaigns using Salesforce Marketing Cloud.

Salesforce Certified Marketing Cloud Consultant Sample Questions (Q41-Q46):

NEW QUESTION # 41
A customer wants to use Sales Cloud as a system of record for email messages sent from Marketing Cloud; however, the customer only sends from custom objects and cannot use the Contact ID or Lead ID as the Contact Key in Marketing Cloud.
What is the implication of this data model when using Marketing Cloud Connect?

A. The customer will be unable to use synchronized data extensions.
B. Tracking Data will not be returned to the Sales Cloud email recipient.
C. The customer will be able to use Reports and Campaigns as audiences.
D. Email Sends will fail if the Contact ID or Lead ID is not included.

Answer: D

NEW QUESTION # 42
A user in the MC wants to use Salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?

A. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
B. Export report data from the sales cloud and import into a marketing cloud synchronized data extension.
Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio.
C. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPscript in the email to call data.
D. Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.

Answer: A

Explanation:
Sometime Create a custom report type is also an option.

NEW QUESTION # 43
What are two ways Contact builder can alter the data in Data Extensions? (Choose two.)

A. Extract Data
B. Clear Records
C. Add Single Record

Answer: B,C

Explanation:
Explanation/Reference:

NEW QUESTION # 44
Northern Trail Outfitters (NTO) wants to send an email to all Contacts who have signed up for its newsletter, but have not joined its loyalty program. NTO has created a report in Sales Cloud which it will select using a Send Flow in Content Builder.
Which field name should be included in the report in addition to email address?

A. Individual ID
B. Contact ID
C. External ID
D. CampaignMember ID

Answer: B

NEW QUESTION # 45
Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month.
Their transactional information, which includes redeemed promo codes, Is housed in a separate data extension than the one used for Journey injection. NTO needs to use an attribute to attribute comparison on the customer number field in the Journey source and transaction data extensions.
Which activity would they use to accomplish this?

A. Decision Split Activity using only Journey Data
B. Decision Split Activity using only Contact Data
C. Decision Split Activity using both Contact and Journey Data
D. Einstein Split Activity

Answer: C

NEW QUESTION # 46
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