Salesforce MCAE-Con-201日本語版、MCAE-Con-201認証pdf資料

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Administration	11%	- Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains
Engagement Studio	17%	- Explain how to design and build Engagement Studio programs - Describe how to use triggers, rules, and actions - Describe how to analyze Engagement Studio performance - Explain how to test and activate Engagement Studio programs
Lead Management	24%	- Explain how to use automation rules for lead management - Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin - Explain how to configure and manage scoring and grading
Email Marketing	20%	- Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to create and send emails - Describe how to manage email templates - Explain how to use dynamic content in emails - Explain how to analyze email performance metrics
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and configure Account Engagement forms - Describe how to use dynamic content - Explain how to create and publish landing pages - Describe how to use form handlers
Visitors and Prospects	8%	- Explain how visitors are converted into prospects - Explain the differences between visitors and prospects - Describe how prospects are tracked and identified

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Salesforce Certified Marketing Cloud Account Engagement Consultant 認定 MCAE-Con-201 試験問題 (Q214-Q219):

質問 # 214
LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Marketing Cloud Account Engagement immediately. What is the correct way to handle this?

A. Recommend that it is okay to send to purchased lists in Marketing Cloud Account Engagement.
B. Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.
C. Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.
D. Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Marketing Cloud Account Engagement.

正解：D

質問 # 215
LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.
How could this be accomplished?

A. Create a custom dataset using only data from the fiscal year.
B. Develop a new lens that includes only data from the fiscal year.
C. Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.
D. Use the 'fiscal year' filter on the Pipeline Dashboard.

正解：C

質問 # 216
With Marketing Cloud Account Engagement, what is the recommended way to measure the success of an email campaign?

A. HTML Open Rate
B. Email Complain Rate
C. Spam complaints.
D. Click Through rate

正解：D

質問 # 217
LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.
What should be implemented?

A. Opt prospects back in only if they have interacted with other marketing content and have a Marketing Cloud Account Engagement score greater than 10 using an automation rule.
B. Set up a Marketing Cloud Account Engagement template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.
C. Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.
D. Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.

正解：B

質問 # 218
What is true about the Salesforce connector [Choose two answers]

A. Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.
B. Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement
C. You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment
D. When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.

正解：A、C

質問 # 219
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