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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Discovery | 27% | - Non-functional requirements identification for Media Cloud applications - Solution scoping and SOW definition using Media Cloud capabilities - Mapping use cases to Salesforce Media Cloud components - Business process and system flow analysis in existing environments - Integration of Media Cloud with third-party systems |
| Topic 2: Implement | 20% | - Security and sharing configuration implementation - CI/CD implementation and deployment support - Data migration strategy based on Media Cloud data model - Integration implementation (Integration Procedures, Data Mappers, Orchestration) - Non-functional requirements implementation (performance, scalability, etc.) |
| Topic 3: Design | 53% | - Product model definition and pricing methodology (ASM) - Integration architecture and system interoperability - Data model design and object relationships - Flow design using Media Cloud ASM capabilities - Solution design using industry best practices - Reporting and analytics solution design - Security model and permission set design - CI/CD strategy and deployment planning |
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NEW QUESTION # 18
Which out-of-the-box custom object is meant to represent sub-deals with their respective details (amount, date, etc.) to be captured?
Answer: C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
The QuoteGroup object in Media Cloud ASM is designed to represent sub-deals within a quote, capturing details like amounts and dates for these groupings. It allows segmentation of quotes into logical deal components. The other objects focus on pricing adjustments, membership, or product rollups but do not represent sub-deals.
Reference:
Media Cloud ASM Data Model Guide
https://help.salesforce.com/s/articleView?id=sf.media_cloud_quote_objects.htm&type=5
NEW QUESTION # 19
A large media company is using Salesforce Industries to model Digital Advertising products. These products have a common set of characteristics.
Which pair of Media Cloud items would a Product Manager use to most efficiently create the products for the sales users to sell?
Answer: C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Using Object Types with Attributes allows Product Managers to efficiently define product classes with shared characteristics. This modular approach is more scalable and manageable than cloning standalone products or relying solely on product families.
Reference:
Media Cloud Product Modeling
https://help.salesforce.com/s/articleView?id=sf.media_cloud_product_modeling.htm&type=5
NEW QUESTION # 20
A publisher has an existing system to build media plans and integrate with Google Ad Manager (GAM) to create digital ad campaigns.
Which two questions are important to ask to determine if Media Cloud Advertising Sales Management (ASM) is a good fit to replace the existing system?
Choose 2 answers
Answer: B,C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Determining compatibility with existing ad servers and the types of ad products involved is critical when evaluating Media Cloud ASM as a replacement. Knowing ad server integration needs ensures technical fit, while product types determine if ASM supports the business model. Marketing automation systems and ad format dimensions are less critical at this stage.
Reference:
Media Cloud ASM Evaluation Checklist
Salesforce Media Cloud Integration Guidelines
https://help.salesforce.com/s/articleView?id=sf.media_cloud_evaluation.htm&type=5
NEW QUESTION # 21
During a Google Ad Manager (GAM) order orchestration, which two steps does a Media Planner need to complete manually in the GAM Server?
Choose 2 answers
Answer: B,D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
While many GAM functions can be automated through integrations, loading creatives and associating them to line items often require manual intervention to ensure the correct assets are linked. Inventory availability and order creation are generally handled programmatically or via Media Cloud integration.
Reference:
Media Cloud GAM Integration Workflow
https://help.salesforce.com/s/articleView?id=sf.media_cloud_gam_manual_steps.htm&type=5
NEW QUESTION # 22
A publisher is working with Agents, which is Home's agency, to advertise Home's products.
How should a Consultant create and relate these records in Advertising Sales Management (ASM)?
Answer: C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
In Media Cloud ASM, Advertisers and Agencies are modeled as Accounts with different Record Types. The agency should be an Account with the Agency Record Type to reflect its role properly in the hierarchy and relationships. Contacts belong to Accounts but Agencies are best represented as distinct Account records for clarity and reporting. Brand Record Type is typically used for product branding, not agencies.
Reference:
Media Cloud ASM Data Model Guide
Salesforce Account Record Types Best Practices
https://help.salesforce.com/s/articleView?id=sf.media_cloud_asm_accounts.htm&type=5
NEW QUESTION # 23
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