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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Advertising and Social Integration	15%	- Implement audience synchronization - Configure Advertising Studio integrations - Leverage Social Studio capabilities
Topic 2: Mobile Messaging (SMS and Push)	20%	- Apply compliance and regulatory requirements - Design mobile customer journeys - Implement mobile opt-in management - Configure SMS and push notification campaigns
Topic 3: Email Marketing Advanced Concepts	25%	- Optimize email deliverability - Configure dynamic content and personalization - Implement advanced segmentation strategies - Design A/B and multivariate test strategies
Topic 4: Analytics and Reporting	15%	- Analyze cross channel performance metrics - Interpret attribution models - Build custom reports and dashboards
Topic 5: Cross Channel Strategy and Planning	15%	- Design customer journey touchpoints - Identify target audiences across channels - Define cross channel campaign strategy aligned with business objectives
Topic 6: Automation and Journey Builder	10%	- Configure wait and engagement activities - Design complex multi-step journeys - Implement decision split logic

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q11-Q16):

NEW QUESTION # 11
What are three differences between the new MC Transactional Messaging API and previous MC triggered message API versions?

A. Messages are sent as quickly as possible. For email, there is no more low, medium, or high priority.
B. MC Transactional Messaging requires the selection of prioritization - low, medium or high priority.
C. API runs on an updated messaging platform which improves scale and send speed
D. Transactional messaging limits the number of API calls a minute.
E. The software can track each message utilizing the Event Notification service.

Answer: A,C,E

NEW QUESTION # 12
How often are the Einstein Engagement Scoring scores updated for Email?

A. Daily
B. Monthly
C. Weekly
D. Hourly

Answer: A

NEW QUESTION # 13
Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)

A. Journey builder
B. On the facebook ad channel

Answer: A

NEW QUESTION # 14
How can Distributed Marketing messages be configured to use approval workflows?

A. A customer support case needs to be opened to enable the functionality.
B. It uses the standard Salesforce Approval Process feature to route content through manual approvals.
C. Therearecurrently no approval workflows available.
D. All DM sends need to enable the''workflow active' settingwithin the message template.

Answer: B

NEW QUESTION # 15
A deployment specialist sends an Inbox message to your customer audience "Loyalty Program". The next week, they send a message to the same audience using the Replace Inbox feature, but now that audience has some members that no longer exist. What is the expected outcome?

A. The new message replaces the first message, and for users who no longer exist in the audience, the first message is deleted from the user's inbox
B. The new message replaces the first message for every user who received the first message, regardless if they still exist in the audience or not
C. The new message replaces the first message only for users who no longer exist in the audience
D. All users receive the new message, but only if they're read the first message

Answer: B

NEW QUESTION # 16
......

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