Quiz MCAE-Con-201 - Professional Reliable Salesforce Certified Marketing Cloud Account Engagement Consultant Exam Questions

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Account Engagement Administration	- Configuration and Setup 1. Connector setup with Salesforce CRM 2. User roles and permissions 3. Business Unit setup and hierarchy
Email Marketing	- Email Creation and Delivery 1. Email templates and content creation 2. Deliverability and compliance
Maintenance and Best Practices	- System Optimization 1. Integration best practices 2. Data hygiene and governance
Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting
Marketing Automation	- Engagement Programs 1. Automation rules and triggers 2. Engagement Studio program design
Prospect Management	- Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules - Data Model and Segmentation 1. Dynamic and static lists 2. Prospects, lists, and tags

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q33-Q38):

NEW QUESTION # 33
Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.
How should LenoxSoft enable these prospects to get marketing content again?

A. Run a permission pass effort to all of the leads and contacts who have opted out.
B. Create an automation rule to clear the opt out field on the leads and contacts.
C. Enable the prospect resubscribe feature in Marketing Cloud Account Engagement to allow prospects to opt back in.

Answer: C

NEW QUESTION # 34
LenoxSoft hosts content in Marketing Cloud Account Engagement and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.
Which two strategies for gating content should ensure real prospects are the ones accessing the content?
Choose 2 answers

A. Using the data format drop-down, set the email validation option at the form level.
B. Send the content via an autoresponder email with a link to download the content.
C. Prospects with invalid emails are sent an autoresponder requesting email verification.
D. Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.

Answer: A,C

NEW QUESTION # 35
LenoxSoft's ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions. Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.

A. Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3
B. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3
C. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3
D. Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3

Answer: A

NEW QUESTION # 36
Select available Webinar Scoring Rules

A. Webinar Invited
B. Webinar Refusal
C. Webinar Registered
D. Webinar Attended

Answer: A,C,D

NEW QUESTION # 37
LenoxSoft utilizes Marketing Cloud Account Engagement Business Units. A marketing associate is no longer able to find a set of leads in their business unit (BU) and noticed they now appear in another BU.
Which two reasons could explain why this happened?
Choose 2 answers

A. The prospects submitted a form that updated the field controlling the Marketing Data Sharing rule for leads.
B. The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.
C. The Marketing Data Sharing rule has changed and the leads no longer match the criteria.
D. The leads have been reassigned to a user who does not exist in that BU.

Answer: B,C

NEW QUESTION # 38
......

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