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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Account Engagement Consultant
Exam Number:	Marketing-Cloud-Account-Engagement-Consultant
Available Languages:	English
Certificate Validity Period:	No expiration ( certifications do not expire for this credential)
Passing Score:	68%
Exam Price:	$200 USD
Real Exam Qty:	65
Exam Duration:	105 minutes
Exam Format:	Multiple Select, Multiple Choice
Related Certifications:	Salesforce Certified Administrator Salesforce Certified Marketing Cloud Email Specialist Salesforce Certified Sales Cloud Consultant
Sample Questions:	Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions
Exam Way:	Online proctored exam (at a testing center or remote proctored)
Pre Condition:	It is recommended (but not required) to have 1-2 years of hands-on experience with Salesforce Marketing Cloud Account Engagement and hold the Salesforce Administrator certification before attempting this exam. Familiarity with Salesforce Sales Cloud is also beneficial.
Official Syllabus URL:	https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 2	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 3	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 4	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 5	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 6	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 7	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q60-Q65):

NEW QUESTION # 60
LenoxSoft wants a custom user role in Marketing Cloud Account Engagement that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.
Which default user role should be copied in order to maintain these permissions?

A. Administrator
B. Sales Manager
C. Sales
D. Marketing

Answer: D

Explanation:
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account Engagement_default_user_roles.htm
& type=5

NEW QUESTION # 61
Which two actions could a user take when importing prospects into Marketing Cloud Account Engagement?
Choose 2 answers

A. Undelete matching prospects from the Recycle Bin
B. Create new custom fields and populate field values
C. Permanently delete prospects
D. Assign prospects to an existing user

Answer: A,D

NEW QUESTION # 62
LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.
What should be implemented?

A. Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.
B. Set up a Marketing Cloud Account Engagement template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.
C. Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.
D. Opt prospects back in only if they have interacted with other marketing content and have a Marketing Cloud Account Engagement score greater than 10 using an automation rule.

Answer: B

NEW QUESTION # 63
It is possible to assign certain Prospect to selected Scoring Category

A. False
B. True

Answer: A

NEW QUESTION # 64
With Marketing Cloud Account Engagement, what is the recommended way to measure the success of an email campaign?

A. HTML Open Rate
B. Email Complain Rate
C. Click Through rate
D. Spam complaints.

Answer: C

NEW QUESTION # 65
......

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