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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 2	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 3	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 4	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 5	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q162-Q167):

NEW QUESTION # 162
LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Marketing Cloud Account Engagement immediately. What is the correct way to handle this?

A. Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.
B. Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.
C. Recommend that it is okay to send to purchased lists in Marketing Cloud Account Engagement.
D. Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Marketing Cloud Account Engagement.

Answer: D

NEW QUESTION # 163
LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program.
What is the best way to help their marketing team achieve this goal?

A. Set the Engagement Studio program to repeat every 10 days.
B. Automatically remove prospects from the program when an email reply trigger is met.
C. A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.
D. Increase the wait time on the Email send action steps.

Answer: C

NEW QUESTION # 164
What is true about custom redirects? [Choose two answers]

A. When a visitor clicks a custom redirect any completion actions associated with the custom redirect will trigger.
B. When a visitor converts to a prospect completion actions on a custom redirect will trigger
C. Custom redirects are great for linking to files or pages you do not host.
D. Custom redirects will continue to work if they are deleted in Marketing Cloud Account Engagement.

Answer: C,D

NEW QUESTION # 165
LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?

A. Automation rule
B. Page action
C. Completion action
D. Custom redirect

Answer: B

NEW QUESTION # 166
" LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement. In this external system, each prospect has 50 custom fields.
They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records.
What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement?
Choose 2 answers

A. Filter existing prospect records to see which custom fields have the most data.
B. Review existing forms and landing pages to understand what data needs to be collected.
C. Ask their accounting team to review and select the five most helpful fields.
D. Pull a report of the data they intend to use for segmentation purposes.

Answer: B,D

NEW QUESTION # 167
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