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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Email Marketing	18%	- Create and manage subscriber lists - Design responsive email templates - Implement dynamic content and personalization - Implement preference centers and unsubscribe management - Configure email authentication (DKIM, SPF, DMARC) - Optimize email deliverability
Topic 2: Discovery and Scoping	15%	- Understand business objectives and requirements - Conduct gap analysis - Define project scope and success metrics - Identify key stakeholders and decision-makers - Assess current marketing technology stack
Topic 3: Automation and Campaigns	17%	- Monitor and optimize automation performance - Implement multi-channel journey orchestration - Build automation rules and engagement programs - Create completion actions and decision points - Configure CRM campaigns and campaign influences
Topic 4: Lead Generation and Nurturing	17%	- Build nurture programs and drip campaigns - Configure progressive profiling - Implement lead capture and scoring models - Create grading rules and segmentation - Design and configure landing pages and forms
Topic 5: Account Engagement Setup	15%	- Configure IP warming and deliverability settings - Set up user roles and permissions - Set up tracking and analytics configurations - Configure Business Units and security settings - Implement folder structure and naming conventions
Topic 6: Data Management	18%	- Configure CRM sync and field mappings - Design and implement data schemas - Manage data imports and exports - Configure custom fields and objects - Set up duplicate management and data quality rules - Implement data segmentation strategies

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q80-Q85):

NEW QUESTION # 80
What is true about the Salesforce connector [Choose two answers]

A. Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement
B. You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment
C. When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.
D. Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.

Answer: B,D

NEW QUESTION # 81
Which objects are synched between Marketing Cloud Account Engagement and Salesforce? [Choose two answers]

A. Opportunity
B. Order
C. Account
D. Case

Answer: A,C

NEW QUESTION # 82
LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?

A. Marketing Cloud Account Engagement Business Units
B. Einstein Behavior Scoring
C. Einstein Lead Score
D. Einstein Campaign Insights

Answer: D

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_einstein_campaign_insights.htm&type=5

NEW QUESTION # 83
LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?

A. Export all the data and assets from the existing tool
B. Install the Salesforce AppExchange Package and verify the Salesforce connector
C. Salesforce Connector User has 'Read1 permission to the custom object
D. Complete the technical setup items and create Marketing Cloud Account Engagement users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies

Answer: A

NEW QUESTION # 84
"LenoxSoft's marketing team developed a cross-selling engagement studio program for customers who have 1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.
What is the best way to allow sales to accomplish this?

A. Use the Add to List completion action on forms.
B. Export contacts from Salesforce and import them into Marketing Cloud Account Engagement.
C. Add contacts to the program's Campaign as campaign members.
D. Use the Add to Nurture action on page layouts.

Answer: C

NEW QUESTION # 85
......

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