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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Account Engagement Consultant
Exam Number:	Marketing-Cloud-Account-Engagement-Consultant
Certificate Validity Period:	2 years
Real Exam Qty:	60-65
Available Languages:	English
Related Certifications:	Salesforce Certified Marketing Cloud Account Engagement Administrator
Passing Score:	67%
Exam Format:	Scenario-based, Multiple-select, Multiple-choice
Exam Price:	200 USD
Exam Duration:	105 minutes
Recommended Training:	Salesforce Trailhead Preparation Trailmix
Exam Registration:	Trailhead Academy
Sample Questions:	Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions
Exam Way:	Online proctored or onsite at authorized testing centers
Pre Condition:	Must hold Salesforce Certified Marketing Cloud Account Engagement Administrator certification
Official Syllabus URL:	https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 2	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 3	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 4	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 5	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 6	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q33-Q38):

NEW QUESTION # 33
Which is true about Visitor Filters?

A. Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications
B. You can filter by a hostname
C. You can filter by a hostname wildcard
D. You can ' t filter your own company IP
E. You can the filter by IP

Answer: A,B,C,E

NEW QUESTION # 34
LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program.
How should this be set up?

A. Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6
B. Add completion actions to the form: add to list and assign to user > add the list as the recipient list in an engagement program > add a step checking for the Salesforce campaign membership related to the white paper
C. Add completion actions to the form: add to list and add tag > add the list as the recipient list in an engagement program > add a step checking for if the prospect has the tag related to the white paper download

Answer: C

NEW QUESTION # 35
LenoxSoft is requesting a nurture campaign for cold leads. Anyone who clicks on the CTA they want to create a call campaign and anyone who doesn't click on the CTA they want them to eventually be deleted (sent to recycle bin). What objects in Marketing Cloud Account Engagement & SFDC would you use?

A. Marketing Cloud Account Engagement Static List
B. Marketing Cloud Account Engagement Marketing Campaign
C. Salesforce Queue
D. Marketing Cloud Account Engagement Automation Rule
E. Marketing Cloud Account Engagement Engagement Program

Answer: A,B,E

NEW QUESTION # 36
What is true about A/B testing? [Choose two answers]

A. You can disable A/B testing before and after email sent.
B. You can only do A/B testing on list emails.
C. It is recommended to test at least 5 different elements in your A/B tests.
D. When you turn off A/B testing you will have to choose which version to keep.

Answer: B,D

NEW QUESTION # 37
LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.
Which two actions should be taken to achieve this?
Choose 2 answers

A. Create the custom fields needed for the forms individually in Marketing Cloud Account Engagement.
B. Migrate the HTML and CSS of the current form into a new Marketing Cloud Account Engagement layout template.
C. Create the existing form links as custom redirects in Marketing Cloud Account Engagement for tracking.
D. Import the list of custom fields used on their forms to create the fields in Marketing Cloud Account Engagement.

Answer: A,B

NEW QUESTION # 38
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