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Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Email Marketing Best Practices10%- Evaluate elements and techniques of email marketing to design effective emails and email programs
- Differentiate elements of an email that can impact message deliverability
- Demonstrate appropriate and effective subscriber acquisition and retention methodologies
Topic 2: Insights and Analytics14%- Evaluate email campaign performance and data
- Understand tracking and reporting metrics (e.g., Open Rate, Click-to-Open Rate, Bounces)
Topic 3: Subscriber and Data Management26%- Manage subscriber data (Lists vs Data Extensions)
- Understand concepts of subscribers, profile center, and subscription centers
- Configure Contact Builder and Audience Builder
Topic 4: Content Creation and Delivery24%- Recommend Marketing Cloud tools to use when preparing an email for send
- Configure send settings to meet the customer requirements
- Organize and manage email campaign content
- Create and customize an email message to meet customers' needs
Topic 5: Marketing Automation26%- Build the appropriate Automation Studio solution
- Build the appropriate Journey Builder solution
- Recommend the appropriate marketing automation solution

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q84-Q89):

NEW QUESTION # 84
Northern Trail Outfitters' (NTO) marketing team is looking to use a partner to develop its dynamic emails.
After
submittal, NTO specialists want to make sure the emails are reviewed before approval.
What feature should the NTO marketing team employ?

Answer: B


NEW QUESTION # 85
A marketer for Northern Trail Outfitters needs to share multiple assets in Content Builder for a campaign with another business unit in their account. How should the marketer share these assets?

Answer: C


NEW QUESTION # 86
What single place in Content Builder would a marketer store CSS used in several Paste HTML Templates?

Answer: B


NEW QUESTION # 87
A marketer needs to send emails to all 20 members of the creative team for proofing as a part of an email campaign.
Which Preview $ Test Content Personalization option should be used?

Answer: B

Explanation:
Based on Subscriber Preview List or Data Extension is a Preview & Test Content Personalization option that allows marketers to preview how an email will look for different subscribers based on their personalization attributes and dynamic content rules. Marketers can select a list or data extension that contains the subscribers they want to preview, and then use the arrows or search function to navigate through the different previews.


NEW QUESTION # 88
Northern Trail Outfitters (NTO) has a new product launch.
Which tool should enable NTO to easily target the most loyal subscribes?

Answer: B

Explanation:
Einstein Engagement Scoring in Salesforce Marketing Cloud uses machine learning topredict which subscribers are most likely to engage with email content. For a new product launch, this tool can help Northern Trail Outfitters (NTO) target their most loyal subscribers by providing insights into subscriber behavior and engagement patterns. By focusing on the most engaged audience, NTO can increase the effectiveness of their marketing campaigns and drive higher engagement and conversions for the new product.
Reference:
Salesforce Marketing Cloud Documentation: Einstein Engagement Scoring


NEW QUESTION # 89
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