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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionObjectives
Topic 1: Personalization and Messaging- Personalized content delivery across channels
- Dynamic content and decisioning
Topic 2: Journey Orchestration- Event-driven marketing flows
- Customer journey design and automation
Topic 3: Measurement and Optimization- Campaign performance tracking
- Attribution and reporting concepts
Topic 4: Cross-Channel Marketing Strategy- Use cases for cross-channel campaigns
- Omnichannel customer engagement principles
Topic 5: Data Management and Segmentation- Customer data ingestion and unification
- Audience segmentation and targeting

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q20-Q25):

NEW QUESTION # 20
How often are the Einstein Engagement Scoring models updated?

Answer: C


NEW QUESTION # 21
Where would you add a topic profile

Answer: A

Explanation:
* Understanding Topic Profiles:
* Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
* Admin Settings as the Central Hub:
* Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
* Detailed Steps:
* Access Admin Settings: In Social Studio, you ' ll click on your profile avatar in the top right corner and then select " Admin " .
* Topic Profiles Section: Within the Admin panel, you ' ll find a dedicated section for " Topic Profiles. "
* Create/Edit Topic Profiles: This is where you can create new topic profiles or edit existing ones. You ' ll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
* Why Other Options Are Incorrect:
* A. Social Studio Automate: Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It ' s not where you create the foundation of social listening (topic profiles).
* C. Workspace Settings: Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don ' t create them there.
* D. Social Studio Engage: Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don ' t create topic profiles in Engage.
In Summary:


NEW QUESTION # 22
In beacon message, what does the field limit number of messages for a device' control?

Answer: C


NEW QUESTION # 23
Which three statements are true of Einstein Messaging insights (EMI)?
Choose 3 answers

Answer: A,B,C


NEW QUESTION # 24
Which three features are supported in MC Advertising Studio?

Answer: A,B,C


NEW QUESTION # 25
......

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