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Oracle 1Z0-1032-26 Exam Syllabus Topics:

Section	Objectives
Campaign Management	- Campaign creation and configuration 1. Scheduling and activation 2. Email campaign setup 3. Multichannel campaign orchestration
Analytics and Reporting	- Campaign performance analysis 1. A/B testing analysis 2. Reports and dashboards 3. Email engagement metrics
Automation and Orchestration	- Marketing automation workflows 1. Journey optimization 2. Event-based triggers 3. Program Designer usage
Message Design and Content	- Email and template design 1. Content testing and validation 2. Dynamic content and personalization 3. Template creation and management
Responsys Platform Overview	- Core Architecture and Components 1. Responsys account structure 2. User roles and permissions 3. Navigation and setup basics
Audience Management	- Data management and segmentation 1. Segmentation rules and filters 2. Profile lists and extensions 3. Data imports and integrations
Deliverability and Compliance	- Email deliverability management 1. Sender reputation management 2. Spam compliance and regulations 3. Unsubscribe and preference handling

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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q28-Q33):

NEW QUESTION # 28
Identify three valid data type definitions for defining fields in a Responsys data source. (Choose three.)

A. Time stamp
B. Number
C. Medium text - up to 100 characters
D. Binary string
E. Memo text - unlimited number of characters
F. Currency

Answer: A,B,E

NEW QUESTION # 29
You are working on a campaign to collect responses for 45 days.
How should you ensure that it closes 45 days after launch?

A. Create a calendar reminder and manually close the campaign.
B. In the Campaign Workbook's Launch Options, configure 45 days for Auto-Close after launch.
C. In the Program Designer, configure 45 days for Auto-Close after launch.
D. In Manage Campaigns, select 45 days for the end element.

Answer: D

NEW QUESTION # 30
You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them a follow-up email with a discount offer.
How should you create a form rule to accomplish this?

A. Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a 24-hour delay before sending the email.
B. Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.
C. Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.
D. Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.
E. Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for 24 hours, then send the follow-up email offer.

Answer: A

NEW QUESTION # 31
For the email campaign you are designing in EMD, the first line of the HTML creative must include the first name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
Which option displays the correct RPL syntax?

A. $CONTACTS.FNAME
B. #FNAME. CONTACTS
C. $ {CONTACTS.FNAME}
D. FNAME ($CONTACTS)

Answer: A

NEW QUESTION # 32
In which two situations should you republish a program after making a change or correction? (Choose two.)

A. You modify one of the conditions in a filter being used in the program.
B. You add a second campaign to be evaluated using a performance switch to select a winning path based on open rate.
C. You change the properties of one campaign in the program to launch another one with a different subject line and new creative.
D. You move a target timer from its original place before one event to after that event.

Answer: A,B

NEW QUESTION # 33
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