MCAE-Con-201 Test Guide - Salesforce Certified Marketing Cloud Account Engagement Consultant Study Question & MCAE-Con-201 Exam Questions

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Lead Management	14%	- Design lead generation strategies - Configure lead routing and handoff processes - Implement scoring and grading models
Automating Business Processes	17%	- Select appropriate automation tools - Build lead nurturing and campaign workflows - Design engagement programs and sequences
Account Configuration	16%	- Technical setup and architecture planning - Usage governance and permission strategies - Data migration and integrity maintenance
Personalizing the Prospect Experience	8%	- Implement consent and preference management - Recommend engagement enhancements - Design personalized interactions
Evaluation	17%	- Assess existing infrastructure and marketing maturity - Analyze business requirements and recommend solutions - Design strategies to identify customer needs
Email Marketing	10%	- Apply email marketing standards and best practices - Ensure deliverability and compliance - Optimize email content and performance
Sales Emails and Alerts	6%	- Configure Sales Emails and Alerts features - Maximize sales and marketing alignment
Reporting, Metrics, and Analytics	12%	- Define relevant KPIs and metrics - Configure and customize reports and dashboards - Interpret results and recommend improvements

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q260-Q265):

NEW QUESTION # 260
Which are true about Engagement Program

A. When no new prospects are added to or processed in a program for 365 days, it becomes inactive
B. When no new prospects are added to or processed in a program for 30 days, it becomes inactive
C. If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
D. When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently
E. A single rule step can evaluate up to five conditions
F. If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
G. If a prospect is removed from a list that a program uses, that prospect stops moving through the program

Answer: B,C,D,E,F,G

NEW QUESTION # 261
LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS.
How should a consultant recommend setting this up?

A. Create a custom layout template in Marketing Cloud Account Engagement that contains form elements.
Create a landing page using that template.
B. Create both a landing page and form using the enhanced landing page experience.
C. Create a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions.
D. Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Marketing Cloud Account Engagement form to track submissions.

Answer: C

NEW QUESTION # 262
LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Marketing Cloud Account Engagement to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?

A. Automatically assign all prospects in Marketing Cloud Account Engagement and review the Salesforce Connector user's permissions.
B. Regularly export data from Marketing Cloud Account Engagement and data load file into Salesforce
C. Manually assign all prospects in Marketing Cloud Account Engagement and verify the Salesforce connector
D. Create an Engagement Program in Marketing Cloud Account Engagement and verify the Salesforce connector.

Answer: A

NEW QUESTION # 263
Select Assets that allow to Adjust prospects score

A. Engagement Programs
B. PI Completion Actions
C. Segmentation Rules
D. Automation Rules
E. Tables

Answer: A,B,D

NEW QUESTION # 264
Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.
How should LenoxSoft enable these prospects to get marketing content again?

A. Enable the prospect resubscribe feature in Marketing Cloud Account Engagement to allow prospects to opt back in.
B. Create an automation rule to clear the opt out field on the leads and contacts.
C. Run a permission pass effort to all of the leads and contacts who have opted out.

Answer: A

NEW QUESTION # 265
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