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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Administration	11%	- Describe how to configure and manage email sending domains - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Explain how to configure Account Engagement settings - Describe how to manage users, roles, and permissions
Topic 2: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use form handlers - Explain how to create and configure Account Engagement forms - Explain how to create and publish landing pages - Describe how to use dynamic content
Topic 3: Engagement Studio	17%	- Explain how to design and build Engagement Studio programs - Describe how to use triggers, rules, and actions - Describe how to analyze Engagement Studio performance - Explain how to test and activate Engagement Studio programs
Topic 4: Visitors and Prospects	8%	- Explain the differences between visitors and prospects - Describe how prospects are tracked and identified - Explain how visitors are converted into prospects
Topic 5: Email Marketing	20%	- Describe how to manage email templates - Explain how to use dynamic content in emails - Explain how to analyze email performance metrics - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to create and send emails
Topic 6: Lead Management	24%	- Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management

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Most Probable Real Exam Questions in MCAE-Con-201 Salesforce Certified Marketing Cloud Account Engagement Consultant PDF Dumps Format

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q137-Q142):

NEW QUESTION # 137
Can Email Preference Center demand for logging in

A. True
B. False

Answer: B

NEW QUESTION # 138
LenoxSoft utilizes Marketing Cloud Account Engagement Business Units. A marketing associate is no longer able to find a set of leads in their business unit (BU) and noticed they now appear in another BU.
Which two reasons could explain why this happened?
Choose 2 answers

A. The leads have been reassigned to a user who does not exist in that BU.
B. The prospects submitted a form that updated the field controlling the Marketing Data Sharing rule for leads.
C. The Marketing Data Sharing rule has changed and the leads no longer match the criteria.
D. The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.

Answer: C,D

NEW QUESTION # 139
LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria:
Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?

A. Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50
-Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
B. Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
C. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales Round Robin
D. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin

Answer: B

NEW QUESTION # 140
What is important to remember when creating custom prospect fields in Marketing Cloud Account Engagement? [Choose one answer]

A. You can only create 50 custom fields in Marketing Cloud Account Engagement.
B. Marketing Cloud Account Engagement cannot sync with formula fields in Salesforce
C. The matching field in Salesforce must have the exactly the same name on the lead and contact object in order for Marketing Cloud Account Engagement to synch to both objects.
D. Marketing Cloud Account Engagement cannot sync with multi picklist in Salesforce

Answer: C

NEW QUESTION # 141
Is it possible for many users to edit exact same Email Template simultaneously?

A. True
B. False

Answer: B

NEW QUESTION # 142
......

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